Wednesday, 1 December 2010


T-Mobile is using their "Life's for Sharing" YouTube channel to spread the word on their new campaign. Their viral video, "Welcome Back," has over 4.5 million views.  - YouTube 

New Media author and thought leader Brian Solis shares his experience as a guest on Lexus's new social web series, "Darkcasting." -  Brian Solis 

OfficeMax is continuing their "ElfYourself" holiday campaign this year that allows fans to upload pictures and share their personalized video creations with friends - DM News 

Since the launch of their Facebook eGifts, coupons, and contests, Cold Stone Creamery has been able to link their social media presence directly with sales - Social Media Examiner 

Target, Best Buy, Home Depot, Sears, and Staples were amongst the top retailers to promote their Black Friday deals through Twitter - ClickZ 

Procter & Gamble is pushing its Children's Safe Drinking Water program with a contest to recruit women bloggers to help inspire others to take action for the cause - Promo Magazine 

Intel shares how they're creating, funding, and managing their social media strategy - eMarketer 

RIM and Kraft Foods are finding success using simple conversations to engage with their fans on Twitter and Facebook - Ad Age 

As playoff season approaches, Allstate is launching a new social media campaign with the help of popular blogger Spencer Hall assisting football fans in their away-game travels.  - Allstate 

Wendy's campaign for their new fry recipe includes a "Fry for All" application that lets users "share" a box of fries with their friends on Facebook.  - NY Times 

Emerging Technology and Disruption – Case Studies - Goodbuzz 

When was the last time you increased positive brand sentiment, generated a measurable earned-media value, and gained more then 20,000 followers (with whom you can now follow up with) – for FREE? See how brands are redefining ‘relevance’ -