Wednesday, 8 December 2010


Gap is including an "Add to Foursquare" button to their banner ads that sends a discount coupon to the user's Foursquare account and places Gap on their holiday to-do list.  - Sharp Dressed Brand

AT&T is using its AT&T Latino Facebook page to engage with its Latino consumers from a cultural standpoint.  - ClickZ

Southwest celebrated its one-million Facebook fan with a fan-exclusive Rapid Rewards promotion.  - MediaPost

NVIDIA is keeping track of all its social networking on their newly-vamped company blog.  - NVIDIA Blog

Discovery Communications share how they use social media to engage their enthusiastic audience.  - SmartBlog

Facebook and Twitter are influencing fashion - in Adidas ‘designer Gerry Mckay's new social network sneaker designs.  - BuzzFeed

iMedia Connection's best social media campaigns of the year include Procter & Gamble's Old Spice Guy, Microsoft's Bing ads in Farmville, Ford's 2011 Explorer revealing on Facebook, PepsiCo's user-generated "Refresh" campaign, and Levi's Friend Store.  - iMedia Connection

The Army's MilTech Solutions discuss the launch of the United States Military's own version of YouTube, called MilTube.  - Fox News

Helzberg Diamonds is encouraging fans to visit their new "I Am Loved" website and share their own messages of love – amplified via the usual suspects (Twitter, Facebook, YouTube, and Flickr).  - PR Newswire

Unilever's Vaseline brand is launching a video series featuring the "Dry Skin Patrol" as a part of their new social media campaign. Fans can track the series on Vaseline's Facebook page, as well as post skin care questions and send virtual gifts to their friends.  - Cosmetics Design