People like to be entertained - and some ads definitely entertain. Sites like YouTube and Vimeo allow ads to be spread by consumers, who vote, share, like, comment, blog, G+ plus-one, or even create response videos or spoofs.
The lines between the traditional agency and the digital agency continue to blur – raising the question. If a (video) commercial is developed only to reside online – is this the domain of the traditional agency or the digital agency. What if they both use the same production and editing teams? Hmmm. Tell us what you think? In either case, platforms like YouTube offer the ultimate meritocracy for video - and savvy brands are adapting to this new paradigm by creating web-only content that people actually want to view and share.
Below are the top 10 ads viewed (as of this posting) on YouTube over the past year.
1. VW: The Force
2. T-Mobile: The Royal Wedding
3. Chrysler: Imported From Detroit
4. DC Shoes: Ken Block's Gymkhana Four; The Hollywood Megamercial
5. Smartwater: Jennifer Anniston Goes Viral
6. Team Hot Wheels: The Yellow Driver's World Record Jump
7. Old Spice: Scent Vacation
8. Apple: Introducing Siri on iPhone 4S
9. Samsung: Unleash Your Fingers
10. Adidas: D Rose; AdiZero Rose 2--The Bull
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