Saturday, 15 October 2011


Consumer-goods companies Mars, Kraft Foods, Anheuser-Busch, Unilever, and Procter and Gamble are using online ads to drive traffic to their Facebook fan pages - Ad Age

Tesco's latest uses Blippar's Image Recognition + Augmented Reality (AR) technology to focus greater attention on their print ads. Whether the execution itself is a real 'wow' or not - we applaud the attempt to enhance the print experience – Video

TV Networks Showtime, ABC, Syfy, and CBS are promoting their fall shows using online games on Facebook, Twitter, and iTunes - ClickZ

RNZAF 'Step Up' Challenge let you Navigate a NH90 helicopter over rural New Zealand. Airlift comms’ supplies to mobile outposts before a storm cell moves in. It's part advergame, part digital installation and part scale model controlled through the YouTube game – YouTube

And you thought the only way to have sex was in person. That's so 2010. Now with Durex's "Digital Love" website ( you can have as much sex as you’d like using you computer. That’s the premise behind this clever website (by BUZZMAN TV) with a number of personalization options (including the ability to prank your friends) – Website

Looking for a (free) real-time social media search and analysis tool? Check out

This year's PR News Digital PR Awards winners included General Mills, Discovery Communications, AT&T, American Heart Association, and more for their fantastic work - PR News

IBM’s 2011 CMO Survey is out with some interesting results.  Everyone seems to agree that the worlds changed - Survey

Wells Fargo, IBM, and other banks are using social media to elevate their brand, build communities, conduct product research, and connect better with their customers - UBM TechWeb

Vodafone's "Buffer Busters" AR Mobile App is equal parts technology, brand, and engagement. There are creatures called Buffer-Monsters. They are known to cause traffic congestions, slow Internet connections, train delays… Buffer-Monsters hide in plain sight, but we haven’t been able to see them before – until now – Case Study

Clorox discuss how they are empowering their community of consumers to develop ideas and build buzz around upcoming launches - Vimeo

USA TODAY and Facebook are teaming up to give fans the ability to choose, rate, and share their favorite commercials during the Super Bowl - Lost Remote

MGM Resorts is releasing a social media game similar to Farmville, but with the players acting as casino moguls, in an effort to attract more online gamblers to their Vegas casinos - The Wall Street Journal

Oscar Mayer's ‘Delifresh’ brand has launched a new Hispanic Facebook app that lets fans build their own sandwich with a personality and share with friends online - Hispanic PR Blog

With the Olympics less than a year away, partners such as Samsung, 24 Hour Fitness, and British Airways are using location-based check-ins, Facebook apps, and blogs to get fans excited for the 2012 games - The Big Lead

Coca-Cola shares how they are counting on their fans to spread the love through "dynamic storytelling" and online sharing - ClickZ

NOTE:  For more articles and posts from the last week please visit us on Twitter @goodbuzz.  If you have info, articles, case studies, or other examples of (TTL) participatory marketing bliss - please feel free to either post via Facebook or send via e-mail and we’ll take care of it for you. ;)  Please identify if you find a dead link (as they were all live at the time of this posting).