DORITOS – “HOTEL 626”
Doritos original goal was to reintroduce “Taco” and “Four Cheese” flavored tortilla chips for a limited time. The original “HOTEL” campaign by Goodby, Silverstein & Partners included product packaging, Website, YouTube, Twitter, Facebook UGC, 3D Surround Sound, Mobile, webcam integration, and more.
DORITOS – “asylum”
Goodby and Doritos are back with another scare-filled experience, this time setting the scene in an insane asylum. Visitors to “Asylum 626”, which like “Hotel 626” is only open from 6:00 pm to 6:00 am—wake up to the first person POV of a mental patient getting the full treatment from a ghoulish doc and his aid. We won't spoil all the fun here, but expect to encounter everything from a lobotomy saw, electroshock therapy, and warm welcomes from your fellow inmates. Note: The night shoot was performed in Stockholm, Sweden at an actual abandoned asylum.
Like its predecessor, Asylum makes use of social networks via Facebook Connect and Twitter to update visitors' friends of their status in the ward. Webcams and mics also serve as key components for an optimized fright-fest. This time around, Goodby and Doritos incorporate a new augmented reality feature, and only with a marker available on Doritos bags can viewers discover the final surprises of the story.