Wednesday, 17 March 2010


Not that we ever tire of covering the most lavishly integrated campaigns spread across multiple touch points, it's just that sometimes, it's nice to be dealt an unbranded distraction.  It was therefore with disproportionate glee, that we began playing with - a glorious waste of time. 

By visiting the site, users can input their own 48-character message, which is then made 'big-ass' with its own URL for sharing with friends/victims/loved ones. There are four different display themes to choose from: Basic, Magic (the magic being that the flashing screen will trigger a seizure if you stare at it for too long), Pepsi (in which certain letters are substituted for the brand's infamously revised logo) and Jeopardy (think the typeface used in the iconic gameshow). 

Props to Bj√∂rn Johansson (formerly of farfar, Stockholm and now at Ogilvy, New York) who created the site. Be sure to head over to the homepage of creative collective Bjernie's Fast Food to check out more of his deviant side projects.  

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