Friday, 19 March 2010

COMCAST TOWN -Equal parts Second Life and Social Gaming with a dash of product placement.

Comcast Town is Goodby’s fun Sims-style (isometric view) game experience that allows users to choose a neighborhood and build their own space using the capabilities of (Comcasts) “Triple Play” bundle feature (TV, phone, internet).  Subtle.

Comcast Town allows users to express their identity visually using avatars, rather than just through written words. It also leverages social networks like Facebook and makes great use of Facebook Connect integration for a fluid user-experience. 

View Recent Comcast Town TV “Future Hopping” Ad

by Goodby Silverstein and Partners, working together with Nexus Productions and Unit9.