Wednesday, 15 September 2010

Social Media Case Studies [SEPT-GB_V8.0]

General Motors' shares how they used social media to keep any misunderstandings from blowing out of proportion. - Vimeo 

Apple has introduced a new social music service called Ping that allows users to (use social search and) follow friends and favourite musicians' iTunes activity. - NPR Music Blog 

Cisco's Senior Manager of Global Social Media, LaSandra Brill, talks about how the company saved hundreds of thousands of dollars by using social media during a recent product launch. - Social Media Examiner 

Stride and Dentyne gums Marketing Manager discusses the important role of social media in the launch of Stride's new flavor changing gum. - Brand Week 

Mattel is increasing buzz around Barbie and her newest career through an integrated social media campaign that relies mainly on Twitter and Foursquare. - Promo Magazine 

Restaurant chain Houlihan's Digital Marketing Manager, shares an in-depth analysis of the expansion into social media. - ClickZ 

MTV is teaming up with Foursquare to launch an STD awareness campaign that offers a special badge for checking-in at an STD testing facility. - Alltop 

American Express' Sponsorship Marketing Director, describes how the credit card company incorporated all sorts of social media into its website for the US Open tennis tournament. - Brand Week 

Ford, Clorox, and Arby's are highlighted as brands creating great calls to action in social media. - ClickZ 

Procter & Gamble is focusing their social media campaign on women bloggers to help get the word out about their "Children's Safe Drinking Water" program. - Promo Magazine

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Goodbuzz Inc. is a Digital Ad Agency that creates social media campaigns that entice consumers to play, create, and share brand experiences. Note: Any / all product names mentioned in this document may be trademarks or registered trademarks of their respective companies and are hereby acknowledged.