Friday, 12 November 2010

Project Titan and Facebook Webmail

With more than 500 million users, Facebook today is already the world’s most popular search, social, photo, and event product - and soon will be the most popular local deals product as well.  (Sorry FourSquare).

And just when you thought it was safe (Google), Facebook are launching Project Titan on Monday— a robust, integrated web-based email client with personal email addresses for users. Facebook’s webmail client will naturally integrate content from each offering (i.e. Places, Search, Photos, Events, et al) in a seamless fashion. Logic would suggest that, as Facebook knows who your friends are already (interaction activity levels) and how closely you’re connected to them - prioritizing email based on social relevance should be a natural transition and more fluid user experience.

Next for Facebook?   More social commerce and extending a group-purchasing model. (Sorry Groupon).  We ultimately believe Facebook has been championed because users simply do not want to visit multiple websites to engage multiple disparate communities, content and/or log-in’s.  It's inconvenient and inefficient.  Users want one place where all other content is intelligently served to them as they determine.  We believe Facebook is that place today.  Maybe we've had too much of the Kool-Aid? 

What do you think?