Wednesday, 17 November 2010


Honda's "Media Challenge" contest is promoting its new Sport Hybrid CRZ through social media campaigns created by competing teams of college students from across the country.  - Media Challenge 

The Influencers” - A short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment - 

The value of tying QR Codes to Social Media - 

The "Career Path of the Corporate Social Media Strategist."  - Web-Strategist 

UPS is using Twitter, Facebook and their company blog to keep their customers up-to-date in times of crisis.  - Internet Evolution 

McDonald's is hosting a national McCafe Scavenger Hunt for a chance for fans to win a year's worth of free McCafe drinks. The clues will be tweeted on McDonald's localized Twitter accounts in participating areas.  - PR Newswire 

In honor of America Recycles Day on November 15th, Alcoa shared a video of Carl the Can Man on YouTube that has since become a viral hit.  - YouTube 

Droga5’s "Facebook Intervention" part of 'Real' campaign to save mates from superficiality – Goodbuzz 

Whirlpool is kicking off their 100th Anniversary in a year-long, global celebration that will be documented on their Facebook fan page.  - Facebook 

Starbucks awarded 2010 Mobile Marketer of the YearMobile Marketing 

Microsoft's Kinect for Xbox 360 is creating a new social media experience for players that lets them share photos of themselves taken mid-game on Facebook.  - Marketer's Studio 

FutureSpin - Wired Shopping - Amplified Retail 3.0 – Goodbuzz 

Hardees and Carl's Jr. are replacing loyalty cards with a new mobile check-in app that awards customers with free food and prizes that they can share with friends on Twitter and Facebook.  - Ad Age 

The Relevance of Somatic Markers and Cognitive Brand ShortcutsGoodbuzz