Wednesday, 29 December 2010

♔ The Goodbuzz 'Six-Step' Process Model

Certainly every client and engagement is unique, however, having a proven process ensures your initiatives are on track and on budget. The following is the evolving articulation of our Goodbuzz process (and how we consistently get to the heart of the matter to ensure our clients business goals are met).

First, we listen to you. Successful engagements always involve clear communication and a deep understanding of your business. To get to the heart of how real-life users interact with your products and websites, our assessment clarifies your competitive space and your customers, paying special attention to what they say, what they do and where they click. This clarification phase involves, but is not limited to, stakeholder and customer interviews, digital benchmarking, usability (UX) assessment, user-flow modeling, and a competitive audit.

Goodbuzz understand today’s business engagement has multiple stakeholders and goals. As our Discovery phase ensures a clear understanding of your organizational needs, this Strategy + Planning phase develops a framework or roadmap to meet them. We'll carefully study your technical and content constraints, and help you rank everything into an actionable roadmap that can drive the design process. This phase involves, but is not limited to, goal mapping (business and user), Vision, Content Brief, and Roadmap development.

After articulating a clear, concise understanding of the goals, constraints, challenges and opportunities for your brand – this is really where the fun comes in (and the magic happens). This is where we look at harnessing creativity and technology to disrupt - while amplifying and differentiating your brand.  This is also where we introduce our Goodbuzz Scorecard; which has proven a worthwhile tool in ensuring we focus on optimizing any/all activities and getting the highest ROI.   

Modern web platforms resemble complex software products, and require painstaking definition before any development to ensure efficiency. We can work for or with your team depending on your level of technical expertise and resources. In all cases, detailed designs and specifications will be provided whether client- and server-side development, e-commerce, content management systems, or legacy CRM. This phase involves, but is not limited to, user-workflows, conceptual design, Information Architecture, User Experience (UX) Design, Interaction Design and Prototyping.

Our specialists develop your platform following the Semantic Web’s best practices and thorough user testing, quality assurance and reviews are conducted to ensure seamless engagement is optimized across multiple platforms. This phase involves, but is not limited to, style guides, system requirements, performance requirements, and quality assurance.

Whether all at once or phased, our detailed management and optimization process ensures your most valuable assets are available when you go-live and a roadmap is in place to meet your ongoing needs. We also guide that growth, by continuously evaluating, refining and evolving the effectiveness of designs to ensure highest return on investment.

The results?  See for yourself.  Check out our Rickie Fowler (PGA) Case Study. What can we do for your brand