Wednesday, 22 December 2010


PepsiCo's Head of Digital, Shiv Singh, discusses the success and results of the PepsiCo Refresh Project - Mashable

Dell is hosting a Social Innovation Competition for college students who want to solve current social issues through innovation. Non-registrants can also participate in the contest by commenting on and sharing the submitted ideas - Dell Social Innovation

In between broadcast seasons, ABC Family, NBC, and Lifetime are all encouraging viewers to check-in, earn badges, and share their interest with friends online - DMNews

This year, Gap's holiday deals depended on eight live reindeer in Minnesoda. GPS systems measured the reindeers' location closest to the North Pole so that fans could track and tweet about the reindeers that represented their favorite promotions - Project Reindeer

The U.S. Consumer Product Safety Commission is launching "CPSC 2.0," a social network that will inform consumers of important safety issues faster and more frequently - Kids Today

Todd Carpenter, Social Media Manager of the National Association of Realtors, has been recognized by Inman News as one of the 100 Most Influential Real Estate Leaders of 2010 in the field of online blogging and social media - Inman News

P. Diddy is teaming up with Microsoft Tag to launch their social media campaign, "12 Days of Tag," that will let Facebook and Twitter users choose which charities will receive a combined total of $50,000 in the days leading up to Christmas - Look to the Stars

State Farm is launching a new ad campaign within Facebook's "Car Town" game by adding virtual item giveaways and branded challenges that let players earn virtual currency - Insurance Journal

Northwestern Mutual is posting a new video series on Facebook and YouTube called "Life Stories" that features customers sharing their personal insurance stories - Business Wire

Gillette's YouTube Case Study (Italy) -

If moms weren’t already an attractive enough target for marketers, a Keller Fay study of US internet users and their brand conversations has found that they are more responsive to word-of-mouth than other adults and more likely to help pass on brand messages – More 

Crowdsourcing? Location Based Services? QR Codes?  Firstborn's Dave Snyder looks into his crystal ball to predict what digital trends will flourish—or die, in the upcoming year - More 

Since it’s the Holiday’s, here are some fun examples of agency Christmas Cards we’ve found:

Wieden+Kennedy (Amsterdam) makes it possible for you to sit down with your family and friends for a holiday gathering - even if you live thousands of miles apart! Check out -

Nation brings us this mash up Christmas Card generator that uses Google’s Blacklisted words - 

Auto-tuned sleigh bells? Geo-located dreidels? Augmented Reality snowflakes? Nope. EVB goes old school - letting users celebrate analog by sending friends a good ol' holiday fax! -

Lean Mean Fighting Machine's odd Holiday Greeting experience - Snowman or Fatman Holiday Greeting

Submit your (through-the-line) case studies: