♔ SOCIAL MEDIA CASE STUDIES [GB_V24.0]

Pope Benedict XVI (who incidentally only wears Red Prada shoes) is endorsing social media with his own social network hub, Pope2You, Facebook and iPhone applications, and a Vatican YouTube channel.  We can’t make this stuff up – Check out - Pope2You 

BMW is rewarding loyal fans on Facebook with a headstart on entering their best guesses on "The X3 Matchup" competition. - International Business Times 

DKNY Fragrances 'Delicious Core Club' (by Mekanism) - 200,000+ new fans from 98 countries, a dynamic, engaged community and a 75% increase in online buzz and social media mentions. Check out the Case Study and tell us what you think? http://bit.ly/eY0oo8 

FEMA is embracing social media tools to better communicate during emergencies. - FEMA Blog 

Thomson Reuters has launched "The Knowledge Effect" community blog that encourages customers to share their personal stories of how they have benefited having the right information at the right time. - Thomson Reuters Blog 

Brazilian Airline Gol Linhas Aéreas Inteligentes impressive marriage of technology and creativity lets you fly the plane - http://vimeo.com/17447273 

JESS3’s ‘State of The Internet’ Presentation from the lecture at AIGA Baltimore in Feb 2010- http://vimeo.com/9641036 

Magazine brands Time, National Geographic, Fitness, and Food + Wine are all using social media to drive engagement and audience response with their publications. - FOLIOmag 

Young & Rubicam (NY) use GoldRun to create Augmented Reality (AR) GPS zones around Esquire Magazine’s latest (featuring 'Brooklyn Decker') in magazine sections - More http://bit.ly/dJz6fd 

With the use of a Facebook fan page, user-generated video submissions, and daily "blog-offs," Sunglass Hut chose a lucky winner to write for their new blog, Fulltime Fabulous. - Poynter.org 

How to build buzz and around a new car launch (and shut down a city simultaneously)? Jung von Matt Stockholm's MINI Countryman Launch (Sweden) - http://bit.ly/cOmHga 

Nike Football concludes its six-month global search for undiscovered football talent - http://bit.ly/e3zAwF 

The U.S. Army has released its newest Social Media Handbook to the public, which includes guidance and best practices for personnel, soldiers, and family alike. - Government 2.0 

Nike's latest Basketball push (by R/GA) features Kobe Bryant as the 'Black Mamba' - http://bit.ly/eVTvD5 

Johnson & Johnson's Director of Corporate Communications shares how they interact with people about health issues while still obeying the rules in this regulated field. - Vimeo 

Read this or Die - A Field Guide to Participatory Media – by social media Jedi’s Goodbuzz Inc. - http://bit.ly/hWWUPc 

Nike Running's global ‘Ekiden’ relay by Wieden+Kennedy (Toyko) challenges teams of runners from around the world - encouraging more runners connect and use Nike+ - http://bit.ly/hTxUp7 

The fusion of a number of technologies - Disney's impressive TRON Legacy 3D Projection Mapping Installation (by ENESS) takes Skateboarding to a whole new level - http://vimeo.com/18525296

♔ SOCIAL MEDIA CASE STUDIES [GB_V23.0 -11-1]

Caterpillar, Starbucks, Marriott, Southwest Airlines, GE, Whole Foods, and others are listed as Ragan.com's top ten best corporate blogs in the world. - Ragan.com 

Lexus is featuring a behind-the-scenes mini-documentary for "The Hard Way" campaign on their YouTube channel. - YouTube 

Heineken's video, "The Entrance," has gone viral with over two million views on YouTube. Fans are further engaged on Facebook, where liking "The Entrance" tab unlocks additional footage of the video's minor characters. - Optimal Brand Development 

Macy's is hosting a "Million Dollar Makeover" contest on Facebook that lets fans vote on the grand prizewinner based on their transformation stories. Since launching the contest, Macy's Facebook page has reached over one million fans. - ClickZ 

Levi's is looking for their next "Levi's Girl" on Facebook to be the face and voice of their "Shape What's to Come" online community. - Facebook 

In honor of Martin Luther King Jr. Day, Chevrolet's "2011 MLK Reading Project" is encouraging fans to record themselves reciting Dr. King's words and then share them online with others. - 2011 MLK Reading Project 

HP is broadcasting their new improv comedy show, "HP ePrint Live," simultaneously on YouTube and Facebook. Fans are encouraged to send in their ideas for skits to be performed live during the show. - The New York Times 

Nike VP, Digital Sport, shares the new Nike Sport Watch GPS that allows users to upload and share their workout details on the Nike+ community website. - All Things Digital 

Sony is encouraging fans to remix Bob Dylan tracks and share them on Facebook for a chance to win a trip to South by Southwest. - The Remix Project 

"Engagement in a Highly Regulated Environment," by Johnson & Johnson's Director of Corporate Communications - http://vimeo.com/18362873 

B2B in a highly-regulated environment - "The Power of Social Media for Internal Collaboration," BlackRock’s Director of eBusiness explains - how social tools are helping their sales team with accessible, comment-friendly, and shareable content - http://vimeo.com/18362524 

♔ SOCIAL MEDIA CASE STUDIES [GB_V22.0 -11-1]

MTV has launched The Music Meter -- a site that ranks bands and artists based on who is generating the most buzz at any given moment online. - BrandWeek

AT&T has teamed up with Bazaarvoice to add a tab on their Facebook page for fans to read, share, and submit product reviews. - Bazaarvoice

Total Immersion’s Augmented Reality (AR) Mobile Commerce App 

Coca-Cola wrapped up their year-long "Expedition 206" social media campaign that had fans following three brand ambassadors through 206 countries via Facebook, YouTube, and Twitter. The campaign generated some 650 million media impressions around the world. - WalletPop

As the winter storms continue to delay flights, Delta, JetBlue, and Continental are using Twitter to communicate with passengers. - Social Times

The Washington Redskins discuss the success of their Foursquare campaign as a way reward loyal fans for attending home games. - Social Media Examiner

American Eagle is working with location-based social network SCVNGR to raise money for Big Brothers Big Sisters by encouraging fans to complete specific New Year's challenges. - Boom News

Google Goggles (AI) App Identifies Virtually Anything 

Red Bull’s ‘disruptive’ guerrilla marketing campaign brings NASCAR to Times Square. 

Vodafone's 'Facebook vs Hamilton' Social Campaign 

2010 Digital Benchmark - Contagious 

Starbucks, Coca-Cola, and Kraft Foods' Oreo are ranked in Ignite's top five most branded Facebook fan pages of 2010. - Ignite

Sears has recently The Blue Blogger Crew -- a group of fellow gadget geeks -- to join their electronic team at the 2011 International CES. - MySears Blog

Trend-tracking company What the Trend released top ten trending companies on Twitter in 2010. Their list includes Apple, Google, Uniqlo, RIM, Microsoft, Nintendo, and more. - AdAge

Nike's new ‘Better World’ website (Wieden+Kennedy) showcases the brand's social good initiatives. 

Projection Mapping Examples 

- Johnny Walker 

- Mapping during 600 years anniversary of the astrological tower clock situated at Old Town Square in center of Prague.

Participatory Media Best Practices

Arguably one of our favourite agency resources, Contagious Magazine offers a best practice benchmark for strategy and marketing, with guest articles with notables like Martin Lindstrom and a wealth of innovative case studies.  Contagious have an uncanny knack of effectively articulating those things we're trying to get our head around. To that end,if you've not seen these they're excellent overviews on the state of the digital nation.


Branded Utility

Branded utility is part of a redefinition of advertising. It is about the move away from interruptive 'push' models towards more meaningful ways of connecting. As people become immune to ad clutter or tune out the noise, brands have to work harder than ever for their time and attention. Branded utility offers one way for advertisers to earn a place at the centre of people's lives. This exert looks at BU activity across the spectrum, including real world case studies, as well as the union of offline and online products and the phenomenal growth of widgets. It highlights the brands that are leading the way, alliances being forged and agencies that are making it their mantra. It guides you through the potential and the pitfalls of this new approach to marketing.   View Overview


Retail Trends - 2011

As social media proliferate and smartphones become mainstream, how are retailers staying relevant across all touchpoints? Which retail businesses are flourishing in this new landscape?  From high street brands and multi-channel retailers to small local boutiques and new tech start-ups, in-store technology, democratic consumerism, developments in social and mobile commerce, and the resurgence of retailing with a conscience are changing retail.  Retail Trends

Brand Communities

The relationship between brands and communities is becoming ever more complex. Both online and off, on social networks and elsewhere, marketers the world over are attempting to engage with existing communities, or encourage the development of new ones. But the path to community engagement is strewn with tough decisions - a presence on an existing social network or your own specialised hub? Organised offline activity or a global network of fans brought together through the power of a 'Like' button?  Brand Communities.

Entertainment Marketing 

The explosion of digital channels has left movie studios, TV networks and producers, publishing houses and games developers gasping to keep up with the pace of change. Now we have more platforms, more consoles, more hobbies, more means of communication, and much, much more content. The most successful entertainment marketing is that which embraces fluidity, in the content itself, in the way it is distributed, and in the way it is promoted. Entertainment Marketing.


Mobile

In recessionary times, having access to a new channel of highly targeted, interactive content that has the capacity to reside on the one device that no one leaves home without makes it easy to see why so many brands have rushed into the mobile apps space. But which ones have been the most successful? What are the opportunities? How can brands stand out amidst the din? Apps are changing mobile usage and consumer behaviour. Mobile Apps Overview.


Goodvertising 

People and organisations are reordering their priorities and causing global change across a range of interconnected spaces from honesty and fair employment to communal, social and environmental responsibility. The marketing community is helping drive this ethical movement and Goodvertising is an umbrella term that Contagious is using for the role advertisers are playing in the return of ethical marketing and business practice. Goodvertising overview.

♔ SOCIAL MEDIA CASE STUDIES [GB_V21.0 - 2010 Final]

PepsiCo's Head of Digital, Shiv Singh, discusses the success and results of the PepsiCo Refresh Project - Mashable

Dell is hosting a Social Innovation Competition for college students who want to solve current social issues through innovation. Non-registrants can also participate in the contest by commenting on and sharing the submitted ideas - Dell Social Innovation

In between broadcast seasons, ABC Family, NBC, and Lifetime are all encouraging viewers to check-in, earn badges, and share their interest with friends online - DMNews

This year, Gap's holiday deals depended on eight live reindeer in Minnesoda. GPS systems measured the reindeers' location closest to the North Pole so that fans could track and tweet about the reindeers that represented their favorite promotions - Project Reindeer

The U.S. Consumer Product Safety Commission is launching "CPSC 2.0," a social network that will inform consumers of important safety issues faster and more frequently - Kids Today

Todd Carpenter, Social Media Manager of the National Association of Realtors, has been recognized by Inman News as one of the 100 Most Influential Real Estate Leaders of 2010 in the field of online blogging and social media - Inman News

P. Diddy is teaming up with Microsoft Tag to launch their social media campaign, "12 Days of Tag," that will let Facebook and Twitter users choose which charities will receive a combined total of $50,000 in the days leading up to Christmas - Look to the Stars

State Farm is launching a new ad campaign within Facebook's "Car Town" game by adding virtual item giveaways and branded challenges that let players earn virtual currency - Insurance Journal

Northwestern Mutual is posting a new video series on Facebook and YouTube called "Life Stories" that features customers sharing their personal insurance stories - Business Wire

Gillette's YouTube Case Study (Italy) -http://slidesha.re/9RhAhX

If moms weren’t already an attractive enough target for marketers, a Keller Fay study of US internet users and their brand conversations has found that they are more responsive to word-of-mouth than other adults and more likely to help pass on brand messages – More http://www.emarketer.com/Article.aspx?R=1008121 

Crowdsourcing? Location Based Services? QR Codes?  Firstborn's Dave Snyder looks into his crystal ball to predict what digital trends will flourish—or die, in the upcoming year - More 

Since it’s the Holiday’s, here are some fun examples of agency Christmas Cards we’ve found:

Wieden+Kennedy (Amsterdam) makes it possible for you to sit down with your family and friends for a holiday gathering - even if you live thousands of miles apart! Check out - www.virtualholidaydinner.com

Nation brings us this mash up Christmas Card generator that uses Google’s Blacklisted words - www.googleblackchristmas.com 

Auto-tuned sleigh bells? Geo-located dreidels? Augmented Reality snowflakes? Nope. EVB goes old school - letting users celebrate analog by sending friends a good ol' holiday fax! -http://evbholidayfax.com/

Lean Mean Fighting Machine's odd Holiday Greeting experience - Snowman or Fatman Holiday Greeting

Submit your (through-the-line) case studies: info@goodbuzz.ca