Thursday, 10 February 2011


Virgin Mobile is attempting to gain over one million Facebook likes with a contest to become an official VIP tour blogger for Lady Gaga's next tour - Portfolio 

The Old Spice Case Study (by Wieden+Kennedy) talks us through the insight around targeting men & women at the same time to generate buzz around body wash - More

Coca-Cola, Starbucks, and Kraft Foods' Oreo brand have all shown steady growth on their Facebook pages due to engagement, interest, and constant connection with their fans. - eMarketer 

Society of Digital Agencies (SoDA) 2011 Digital Marketing Outlook - Report 

The VW GTI Project (by Tribal DDB London) fun, viral advergame promotes the new Volkswagen Models - Website

Remember the Harlequin Romance? The brands new site ( breathes new life into the brand by letting you patent your kiss. Also integrated with FB - 

Mobile brands Samsung and HTC are looking to broaden their social media efforts by going global and experimenting with new platforms for social media campaigns. - BrandRepublic 

Coors Light’s (by Razorfish) used SnapTag technology (by SpyderLynk) to allow consumers to interact with branded tags using their mobile - More

Chili's promoted a coupon for a free brownie sundae on their Twitter and Facebook pages that did not require customers to like their fan page. - ClickZ 

Mutual-fund companies Putnam Investments, MFS, and Vanguard are using Twitter, Facebook, and YouTube to build brand loyalty, educate investors, and help with customer service. - The Wall Street Journal 

The BMW ActiveE campaign (by Kirshenbaum Bond Senecal + Partners) drives an ethical movement to reorder our priorities - Website

Kellogg's Crunchy Nut cereal debuted in the U.S. with the world's biggest cuckoo clock comedy event. Fans were encouraged to follow the action, interact with the performers, and watch streaming videos of the event on Kellogg's Facebook page. - Drinks Media Wire 

By combining Microsoft's Surface with this new Apple iOS app, Razorfish's latest innovation that change the way you share and interact with digital content - 

NPR's Facebook page's success is driven by the 1.4 million fans who comment and share stories regularly. - Nieman Journalism Lab 

We had to add this - A QB telepresence robot that allows you to roam the halls of your empire and bark orders - no matter where you are!? Awesome. The self-balancing robot is controlled from a web interface and runs about $15,000. -

Since it linked Windows Live Messenger with Facebook, Microsoft has been responsible for powering more than 2.8 billion minutes of Facebook chat. The software has also led to doubling figures in connections with LinkedIn, YouTube, and MySpace. - Softpedia 

The Power Of Social Authenticity - Volkswagen’s latest clever campaign “The People’s Reviewer” (by Tribal DDB London) crowdsourced reviews using YouTube, Blogs, Flickr, Facebook and Twitter - 

Online condom store 'Condomerie' leverages Chat Roulette's large number of exhibitionists - More 

Pfizer is communicating via social media with a well-developed and implemented social media policy. - Vimeo 

TAT - The Astonishing Tribe explore the future of captive touch screen technology - and what our lives may look like in 2014 - More

Esquire Magazine and Barnes & Noble have teamed up with augmented reality platform GoldRun to launch a campaign that allows fans to take a seemingly real picture with Brooklyn Decker on their smartphones. Images from the app are shareable on the brands' Facebook pages and Brooklyn's Twitter account. - Promo Magazine 

Honda's innovative interactive TV Ad (by Wieden+Kennedy UK) uses “screen hopping” whereby the TV's sound is recognized (and synced with the mobile App) essentially giving you the ability to interact with the TV ad in real time - 

For ten days Lingerie retailer Aubade Paris got a female model to strut, strip and tease - all in full view of a window in central Paris that was only concealed by a gauzy screen. Crowds gathered in the street below staring at the sexy silhouette. Once the 10 days were up, the model removed the screen (revealing her Aubade Lingerie) and replaced it with a banner showing the URL of the brands site - 

One cannot underestimate the power of the “wow” factor – that elusive element that disrupts, amazes and creates real buzz. Hand it to Hyper Island students tasked with connecting a streetwear brand to music/art (hosted by rockstars @NorthKingdom) and B-Reel - 

The New York Times iPad App (HTML5 Game banner) adds a new dimension to a tired format by embedded ciphers - 

The gameification of advertising, automated geo-location, social curation, and more - Social Media Marketing Trends Redux (Y&R-2011) - 

Check out the latest addition to NIKE’s Kobe's Black Mamba site (by EVB). Clever use of FB Connect - 

Branded Entertainment - M&M’s (Denmark) creative browser enhancement lets you trash ANY website using M&M’s. ;) 

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