Who is Goodbuzz?

FIGHTING FOR AUDIENCE PASSION AND LOYALTY IN A FRAGMENTED LANDSCAPE OF DISTRIBUTION OPTIONS. 

Goodbuzz Inc. is an independently owned advertising agency founded in 2008, with long-term business relationships based on exceeding our clients' expectations. Our focus has always been the work, the people who create it, and the people we create it for.
 

We are a community of artists, strategists and technologists, bound together in a quest to engage and inspire consumers.  After more than 20 years of entertainment marketing, we understand the power of story to influence and motivate consumers, and create an emotional connection between them and your brand.

Goodbuzz help brands create and capture value from emerging trends in technology, society and the workplace. We prototype the future and believe the best way to predict it is to create it. More on Goodbuzz and it's principles.

♔ SOCIAL MEDIA CASE STUDIES [GB_V32.0]

Delta Air Lines is letting fans check in and share their flight information with friends by using their new Facebook application- OSM 

Goodby, Silverstein & Partners were tasked with de-dramatizing the somewhat embarrassing, if not plain awkward, moment when "rubber protection" needs to be discussed - Video 

Cadillac is teaming up with Time Warner and CNN to introduce "Business Unusual" -- a social media campaign centered around documentary-style web video’s that feature stories from successful entrepreneurs- Gear Diary  

David Droga (of Droga5 acclaim) was challenged by Esquire to come up with a campaign that would compel consumers to pay for something they would normally get free. Droga approached UNICEF with the Unicef Tap Project - More   

GE, FedEx, and Softlayer all used creative B2B marketing promotions at SXSW that included social media components to get the word out to fans not present at the event - Social Media B2B 

Coke and the biggest experiment in rock history has Maroon 5 opening up their studio for a 24h live streaming event on Facebook to crowdsource, concept, write, record and produce a new song in just 24 hours. Check out the website or video. 

British Airways latest promotion let’s you ask questions (via SMS) to find out more details about an island - if you guess the location, you could win a 7-night stay on the Caribbean island - Video 

NCAA's new NCAA Vault streams every moment of the past decade's March Madness basketball tournaments. Viewers can freeze a specific play from any game and share the links with friends on Facebook and Twitter- Marketwire 

Do you ever pitch iPad or iPhone Apps to Clients? If so and you need a presentation prototype -check out Rethink Communications helpful (free) Realizer App

Every Friday this spring, The Home Depot is offering their fans Black Friday-type deals on their Facebook page in addition to the in-store sales events- The Home Depot 

Mitchum's 'The Hardest Working _____ in America' Campaign engaged consumers in a genuine conversation and gave them a compelling reason to interact with the brand (especially up against the likes of Old Spice) - More 

Planters' Mr. Peanut is hosting his own "Ultimate NCAA Bracket Challenge" on Facebook where fans can exchange comments with the brand's iconic character- Facebook 

Old Navy is featuring the two top artists on their Facebook page from their BreakoutBand competition that let fans re-record and remix the retailer's latest commercial jingles- BreakoutBand 

Nearfield.org built a rod containing 80 LEDs with a device that measures WiFi signal strength -and with the long exposure photos captured the mapped signal strength- More

The Power of Transmedia Storytelling - telling stories across multiple platforms and formats – Article and Video  

Coca-Cola, Unilever, The Hershey Company, and AT&T are all using social media during March Madness to keep customers engaged- USA TODAY 

  

Great advertising should really be fun, engaging and reinforce a value-proposition indirectly (without the consumer being acutely aware). Tribal DDB London nails it with this VW website - True Life Costs Website 

As a part of their new consumer engagement campaign, Keds is launching a road tour shoe design contest and encouraging fans to tweet about their participation using the hashtag #KedsHDYD- DMNews 

Kellogg’s shares how they locked down their global social listening strategy- Vimeo 

YouTube's 2010 Top Ten: The Year in Review - Goodbuzz 

Nokia & Seeper combined a high-powered projection installation with dynamic face tracking, custom optical flow and a completely custom and crazy thing called arrow chess - bringing people right into the projection - Video 

Social Media’s Inconvenient Truth  - Understanding what consumers truly value on social media platforms is a critical first step toward building any Social strategy - More 

IFC's ‘Portlandia’ visits (and spoofs) Wieden + Kennedy HQ – Video 

Brands as Social ‘Movements’ – the MINI ‘Space’ Story 

Uniqlo’s Lucky Counter Campaign - The More Tweets, The Lower The Price- More 

Cadbury Creme Egg "Splat the egg" interactive outdoor game makes waiting for a bus much less boring – Outdoor

W+K and Nokia Create Virtual Paint You Can Splatter and Throw - More

NIKE (W+K) launch a new multi-sport brand campaign around the theme "Boom” - celebrating the big hits - More

DIESEL SNEAKERS global campaign features an ass-themed beat box game and a catalog of the collection - More

Fits.Me's Shape-Shifting Robot Lets You Try On Clothes remotely -More

Creative Facebook ‘Places’ Marketing Campaigns – Part 1 and Part 2

Stealthiest recruitment campaign yet? The rockstar’s at Jung von Matt ambush Facebook ‘Places’ - More

Qualcomm’s ‘Catch the Dragon’ Augmented Reality (AR) Experiential Mobile Promo at the Mobile World Congress - Video

Creative’s looking for some cool ideas using RFID-reading USB peripherals? More

♔ LOGORAMA [Full Version]

Logorama is a 16-minute animated film written and directed by H5/ François Alaux, Hervé de Crécy and Ludovic Houplain, and produced by Autour de Minuit. The film depicts events in a stylized Los Angeles, and is told entirely through the use of more than 2,500 contemporary and historical logos and mascots. 

The film won the Prix Kodak at the 2009 Cannes Film Festival and the Academy Award for Best Animated Short Film at the 82nd Academy Awards.


Logorama from Marc Altshuler - Human Music on Vimeo.

♔ SOCIAL MEDIA CASE STUDIES [GB_V31.0]

Corning's "A Day Made of Glass" video has become the most-watched corporate video of all time with over 8 million views on YouTube. When we imagined the future of digital displays, we were expecting holograms (or at least stuff we wouldn't bang into).  Just sayin’ - MediaPost 

Hot Wheels Secret Race Battle (by Muse Amsterdam) showcases groundbreaking 3D projection technology at Customs House in Sydney, Australia - Video 

MillerCoors' discuss how they teamed up with Bicardi to film a flash-mob in Vegas for their new YouTube promotion. - PROMO Magazine 

MIT Media Lab's Junkyard Jumbotron project, which allows laptops or phones in close proximity to be ganged together to form a large display - Video 

SXSWi - Pepsi's Shiv Singh on Geo-Social – The head of digital talks about Foursquare,  geo-social initiatives, and finding synergies between multiple platforms -Video 

Gap Invites Shoppers To Name Their Price and appears to have found a better way to engage deal-hungry consumers (without forfeiting 50% of post-sale profits to the likes of Groupon) - More 

The clever pre-launch campaign for the MINI COUNTRYMAN (by Profero UK) is experiential marketing bliss. Equal parts creative, technology and buzz – Video or Info 

Lufthansa's 'MySkyStatus' Campaign (by Profero NY) lets you send precise departure, altitude, location and arrival updates automatically to your Facebook and Twitter pages (while in the air) - Video 

'Guldlådan' - (Swedish Post's) largest DM Competition.  This clever campaign by Åkestam Holst (Stockholm) sent extremely personal mail to Swedish creatives to get them engaged - Video 

Paramount Pictures’ share their decision to first launch the new SUPER 8 movie trailer on Twitter and Facebook. - TechnologyQW 

Doritos Late Night presents Professor Green - an amazing interactive 360° video experience compliments of Doritos 'Late Night' - available in 2D or 3D - Video 

To celebrate their 40th anniversary, Starbucks awarded lucky customers with $40 gift cards when they checked-in on Foursquare and unlocked a Tribute Badge. - OSM 

Sony Ericsson is turning the Miami Open into the first ever interactive Foursquare sporting event by letting fans who check-in and become the Mayor of a specific court toss the coin before each match. BrandRepublic

Honda is launching "Made in Britian" -- a social media campaign that encourages fans to share their crafting skills with others on Facebook for a chance to win a large grant. - Marketing Magazine 

The Lexus Dark Ride - CT200h Launch was the FWA’s People's Choice Award winner for 2010 (by Stink Digital) and features an awesome, immersive and interactive experience where you have to get the car to LA in one piece - Website 

A world first, Volkswagen (Norway) lets you "test-drive" a car on the road (in the print ad) by hovering your iPhone over it - Video 

With every Facebook Places check-in at select airport terminals, JetBlue Airways is giving fans special offers, TruBlue points, and exclusive badges. - Facebook 

Imagine getting your NHL Team's fans to monitor social media channels (for free)? The NHL's New Jersey Devils do just that using Twitter, Facebook And Blogs- More 

Saab is letting their Facebook fans create and star in their very own Saab web banners. - Scribbal 

Saving 'Papa Piñata's' Marriage Campaign (by Åkestam Holst (Stockholm) for Swedish Post) shows there's much more to post then letters. Like saving marriages - Video 

Nissan's Cube Augmented Reality (AR) Brochure (by Total Immersion) wows at the L.A. Auto Show - Video 

American Express is debuting a new interactive tool at SXSW that links customers' American Express cards to their Foursquare accounts to receive deals and offers from over 50 participating vendors. - MyBankTracker 

SocialMedia.org shares recommendations on how to stay safe and ethical in social media. - Vimeo 

Gran Turismo 5 clever Web Banner is the first web-banner ever to employ Google Street view into creative - Video 

The Lynx Angels impressive Augmented Reality (AR) Experience lets people at the airport interact directly with the Lynx angels via a digital video billboard – Video 

An index of the world’s most social brands by (London based) Social agency Headstream SOCIAL BRANDS 100 REPORT 

Diesel "Island" Campaign’s microsite showcases the island’s history, the national anthem, island street view, and an island community by lodging new laws, and voting out things you don’t want. To become a resident, simply log-in with Facebook - Website 

How do you demonstrate the value of a product innovation to those who don't own the product? Here's an impressive example by Jung von Matt Stockholm/Elbe for Mercedes - that lets drivers literally see through walls. - Video 

Here's some interesting statistics on our unholy obsession with Facebook - like the fact that 57% of us talk to people more online than we do in real life. What do you think? - Stats 

Nike Football's 'Team Edition' for iPad extends (free) training app gives Coaches the Drills, Video’s, Tips, and Benchmark Analysis tools to improve every aspect of their team’s game – APP 

Lipton Ice Tea's Positive Projects (Sydney) aims to spread a bit of green positivity into Australia's urban spaces. More info  or Video 

‘Stefan the Swopper’ Campaign (Swedish Post) -An utterly ridiculous Swedish campaign by Åkestam Holst- until you look at the numbers and ROI - Video 

A few years old now but the "How Hetero are You?" Campaign (for Swedish Pride) won a Webby Award and became the world's most shared link on Twitter- Video 

The Sleepless at 'Playground' Campaign tested just how long four hikers could stay awake? They even added incentives and biometrics and tracked them online - Video 

Google’s 20 Things I Learned About Browsers and the Web – likely old-hat for many of you, however, it may be a great piece to share with selected clients - eBook 

Doritos (Canada) released an unnamed flavor and invited fans to guess the identity, and create their own advertisement for the new Doritos variant – More 

♔ SOCIAL MEDIA CASE STUDIES [GB_V30.0]

Just in case you’re not tired of the term ‘pop-up’ store yet - Heinz has opened up a pop-up "tryvertising" Facebook store that gives fans of the brand exclusive first tastes of their new products.  We’re bored just typing this. -  Social Commerce Today

It’s not just a Burrito apparently. Chipotle is using Facebook to give away burrito coupons, collect fan-submitted photos for the "Wrap What You Love" contest, and to raise money for the nonprofit, FamilyFarmed.org. -  ClickZ

Kleenex's "Softness Worth Sharing" campaign led to over one million sample boxes of tissue being shared through social networking.  Fans can continue to track online how their samples inspired others to join and begin sharing. Look for a co-branded campaign with Vaseline targeting teenage boys coming soon -  Ad Age

In related news, Jennifer Aniston Attempts To Make A 'Viral' Video for Glaceau’s SmartWater - a spoof on what makes a videos 'viral' today – Video

Spin is encouraging fans to check-in on Foursquare when they attend any of the magazine's "35 Must-Hear Acts" live concerts for a chance to win tickets to SXSW. It’s 2009 calling and they want their campaign back -  Spin

Breakout Kings clever idea by A&E Network builds buzz (using AR platform GoldRun) and hopefully viewers for its original scripted drama - via clues revealed in blogs, the show's Facebook page and a website - Article

Pink Ponies: A Case Study in Self-parody. This magic is by Angus Tucker and Stephen Jurisic – a.k.a. the ‘Depp and Grieco’ of Canadian Advertising (@johnst.com). Respect - Video

Volvo is one of the first brands to feature an AdKeeper button in their online ads that allows fans to keep and share ads through Facebook, Twitter, and email.  Does anyone really want to ‘keep’ an ad? -  MediaPost

'We Are The Future' (by PHD) apparently hires the extras from the Harry Potter movies to make Orwellian projections on what the media landscape could be like in ten years (based on what they are seeing now) - Video

Dunkin' Donuts is inviting fans to participate in one of their biggest Twitter giveaways ever by answering trivia questions each Tuesday for a chance to win $100 gift cards – making Dunkin Donuts actual demographic target user ask “WTF’s Twitter?”-  Behind the Beans

Proximity Marketing Redux - There are a number of options today to integrate the real world with the digital that can really enhance the customer experience – Goodbuzz Blog

McDonald's is hosting a "Social Fundraiser" to celebrate the launch of their new shakes. Notice they don’t use the term ‘Milk’ shakes. They're donating a dollar to the Ronald McDonald House Charities for every Foursquare check-in customers send them via Twitter.  Much as we like Ronald McDonald House Charities, we HATE Foursquare.  Just sayin’ -  PR Newswire

Warner Bros. is the first to digitally rent movies out to fans from Facebook starting with Batman.  Did someone say new revenue channel?  The Hollywood Reporter

Chuck Porter (CP+B) at Cannes on "How to Start a Creative Agency" – Video – Part 2 Video

Legends Lee Clow and Alex Bogusky at Google's Zeitgeist Forum on the evolution of Storytelling. - Video

To support the launch of Tom Clancy's Splinter Cell Conviction (Ubisoft and Layar) created a clever (world first) AR game using the Layer iPhone platform - Video

2011 Mobile Web User Report featuring in-depth responses from almost 2,000 people in Germany and the UK - Video

Having a hard time explaining the elusive Social Media process to your clients? Maybe this infographic is a good starting point - Infographic

Proving that ANY content can be repurposed for pure comedic gold, we give you the Jamaican SlapChap and Randall’s National Geographic Honey Badger.