Thursday, 24 February 2011


LEVIS 'Rear View Girls' in Los Angeles - What better way to profile Jeans then to use a hidden ass-cam (by GoPro) to catch people checking your butt out. So busted.

Leadership, opinion and ideas from the brightest minds in our industry (SoDA - Society of Digital Agencies Blog

In honor of upcoming Mardi Gras celebrations, Southern Comfort is inviting fans to check in at the French Quarter on Foursquare for a chance to win a trip to next year's Mardi Gras. - The New York Times 

Brian Solis (Keynote speaker at recent Social Media Masters Conference) on connecting brands and consumers today.

Dogfish Head Brewery discusses how they were able to turn the American Red Cross's accidental tweet into a marketing success for both companies. - CNNMoney 

Toronto graffiti documented via Google Street Art View. Imagine the Google Art Project – but just showcasing Graffiti from around the world. In this case the T-dot. Holla 

Tasti D-Lite shares how they are finding their unique target audience online and connecting with them via social media. - SmartBlog 

Shout your love from the top of a mountain. Well not you, but fully qualified Mountain Men yellers (employed by AT&T for this humorous Valentines Day promotion) - View

Texas Instruments' shares how they defragmented social media to drive innovation. - Vimeo 

Heat MWC app from Google - A phenomenal example (by our friends at Jung von Matt Stockholm) of what can be achieved using real-time mobile technologies and geo-locational tagging today - App

eMarketer is analyzing the effectiveness of advertising on social networks and how to improve Facebook ad performance metrics. - eMarketer 

A virtual divining rod for booty - 'Heat Tracker' (by Draftfcb) is a location-based app (powered by Foursquare’s check-in data) that identifies the number of people 'good to go' at nearby locations (thereby assisting in determining where the ‘action’ is at any given moment) - 

Popular Science Augmented Reality (AR) cover (by metaio) even interacts with 3D Google Maps and a YouTube interface -Video

Telemundo is launching a social media hub called Social@Telemundo to better connect with the Hispanic presence online. - NBC Universal 

TED Talks Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change – Video 

Discovery Communications' discusses how their digital team has gained over 25 million Facebook fans by sharing compelling content and encouraging regular engagement. - ClickZ 

For the latest Nike 10k in Buenos Aires, Nike presented an InterTwitter race whereby the runners could challenge their Twitter followers (as well as their on-the-street competitors) - Video

Augmented Reality (AR) as a utility (by metaio) drives relevance and adoption. Metaio demos developments in Augmented Reality (AR) – More 

H&R Block share how they are adapting conversations online to create customer experiences and generate tons of referrals. - Social Media Examiner 

MINI Canada + Burton Snowboards co-branded bliss (by Taxi) -More 

BRANDS AS SOCIAL MOVEMENTS –Part 2 - The Scion ART Case Study 

Social game Zynga is featuring a custom challenge that revolves around speed to promote T-Mobile's campaign for the new 4G Network. - BrandWeek 

TED Talks While news from Iran streams to the world, Clay Shirky shows how Facebook, Twitter and TXTs help citizens in repressive regimes to report on real news, bypassing censors (however briefly). The end of top-down control of news is changing the nature of politics – Video 

American Express is offering five free iTunes songs to their Facebook fans when purchased with an American Express Card. - Facebook