Dealing With
Negative Social Feedback - Every
brand experiences negative feedback. But, it's how you handle it that separates
you from everyone else - Article
Heineken has teamed up with Facebook for a global deal that
will give the brewer access to the social network's newest products and advice
on reaching millions of people - Ad Age
Most
Contagious 2011 - Contagious exists to find and filter innovative
exercises in branding, technology, and pop culture. Once a year they put
together a ‘best of’ overview of the year’s best. Here are your 2011 highlights
- Website
Here's an excellent tool (marketing.grader.com) from HubSpot
that grades and benchmarks your online activities (website, social, conversion,
etc.) against competitors – Website
Learn how Whole Foods, Southwest, and Best Buy are building
their Twitter strategies to connect with fans - The Wall
Street Journal
The Social
Brand Experience Report - Social
consumers indicate they are looking for "exclusive experiences, savings,
and perks from the brands they like." But marketers apparently still
believe that content and connection to peers are the primary drivers to 'likes'
and 'follows'. Time to evolve your brands social media strategy? - Report
Cisco discuss how they are measuring social media ROI - MediaPost
KLM's
'Seatmates' will allow passengers the ability to choose their seats using
Facebook and LinkedIn profiles. When they check in online, they'll be able to
view other passengers' profiles and select their seat (presumably for either
professional networking or possibly even joining the mile-high club). The
service will be piloted early next year –
Facebook
Hertz and LiveNation.com have joined forces to offer a
"Movin' with Music"- themed effort that features concert
venue-related car rentals, a streaming radio station, social media contests, a
rewards program, and artist interviews to be shared online - Fast Company
Here's an excellent example of using real-time biometric and
GPS data to get the most out of an athlete's performance. Kudos to Nike. We're impressed - Video
Procter & Gamble's Old Spice character is back as
"Manta Clause" with a five-day YouTube campaign promising gifts for
all seven billion people in the world - Brand Channel
McCormick is hosting a cookie share on Facebook featuring
their new app that lets fans customize their own cookie recipie and share with
friends online - The Treats
Truck
To create buzz around the upcoming season of Spartacus,
Starz Entertainment has released an interactive Facebook application - The Hollywood
Reporter
Yahoo! has released a new application that connects to
Facebook to let fans compare what was going on in their lives when other
significant events were happening around the world in 2011 - Yahoo!
Ice Break
Coffee deals with 'hater' Paul - What do you do if someone starts a
negative Facebook page about your brand? Well, if you can't earn their love,
you should at least try to win their respect. Here's a great example (by ICE BREAK) of turning
negative brand publicity into good buzz (or in this case great buzz and 20,000
new 'Likes') – Video
Wendy's promotional tweet to help raise money for the Dave
Thomas Foundation for Adoption was named the "Most Retweeted" in 2011
- QSRweb.com
MINI 'Vending Machine' Projection
Mapping - Those passing by are able to interact with the projection
by texting to a shortcode to select the MINI of their choice. Upon doing this,
it triggers the MINI they’ve selected make its way down to the bottom of the
vending machine, in trademark cheeky MINI animated style - Video
Cargill discusses how the company used social media sites
Facebook and Twitter to create brand awareness of their Truvia product - Vimeo
For a brand that won't even allow consumers to post comments
or content of any kind to its Facebook page (#fail) - the Canadian Tire brand
manages to actually appear participatory in this case. The campaign mechanics
here include a simple aggregator that separates message types then adds an
associated colored light to a tree. Thereby the more social mentions the
brighter the tree gets - Website
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