♔ Social Media Case Studies [GB_V.62]

Converse is showcasing their daily holiday deals with a series of videos on their YouTube channel featuring characters such as Jetpack Bulldog and a telemarketing Yeti - YouTube

To help get their fans through the holidays, Betty Crocker is going to be answering cooking questions on Twitter with the hashtag #Betty911 - Twitter

AT&T is making it easy for fans to "make the case" to their family and friends about why they deserve a new smartphone with personalized (and hilarious) video arguments - MediaPost

Stockholm’s 'Aids Prevention' Condom Promotion – AKA The Gamification of Sex - Scanning the QR code on the back of the condom pack links to the Smartphone App. The app reminds you to use a condom, then measures things like rhythm, sound, and duration of your every performance so you can compete against others online – Video (Also below) 

Build-A-Bear Workshop has created a special place online for kids to interact with Santa's live-streaming elves via Twitter, play games, and share drawings - Bearville.com

Boeing is giving fans the chance to paint their own design on a virtual 787 Dreamliner airplane and share with friends around the web - Boeing

Adidas Branded Utility 101: The data transmitted from the chip allows players to track and measure their distance covered, top speed, number of sprints, and other statistics during games or practice. Players can then monitor their progress over time, compare their performance to that of friends and measure themselves against some of the world’s biggest stars while sharing the entire experience via Twitter and Facebook – App

The Humane Society shares how they reached over one million Facebook fans by being attentive and knowing their audience - Ragan

Dunkin' Donuts and KFC have each launched a Twitter contest to engage their followers and create brand awareness around the grand prizes of a JetBlue flight voucher and a college scholarship, respectively - Nation's Restaurant News

Nike's 'Catch The Flash' Promotion - Participants had to chase 50 real runners wearing reflective Nike jackets tracked via GPS. The goal? Catch the runners using a camera flash (which made the jackets shine to reveal the number printed on the back.) Great mechanics and clever local activation by Jung von Matt – Video

Best Buy is getting fans in the Christmas spirit on Facebook with ways to send your wishlist directly to the North Pole, share personalized greeting cards with friends, and win prizes - Facebook

UPS is integrating Twitter and YouTube components in their Road Trip Challenge sweepstakes to promote their immediate seasonal job openings - Wild Fire

A flash mob is a group of people who assemble suddenly in a public place, perform an unusual and sometimes seemingly pointless act for a brief time, then disperse. Once considered underground cool, it became unquestionably mainstream once it was featured on 'Glee'.  Time to trash the flash mob – Video

Deeplocal's 'Deck The Screens!' App - A fun holiday project from Deeplocal - Design and Development for Humans and Machines. The app showcases their tech wizardry by letting multiple devices talk to each other using Node and Socket.io to create "strings" of lights across devices – Website

Pillsbury is targeting 'tech-savvy mums' by offering additional recipe content when the TV ads are scanned with the Shazam mobile app.  Once people have scanned the recipe suggestions, the app saves them to review later while shopping.  Pillsbury is also delivering customizable holiday videos that can be shared on Facebook, also available through Shazam – Video

What is a brand? We're certain there are numerous opinions. We especially like Matthew Clark's (from Subplot Design Inc.) definition we stumbled upon in 'Applied Arts' 2011 Creative (as seen below).

Playing on the lowest common denominator theory (and their apparent view of their core user base), Old Spice offers users yet another online diversion – this time blowing random objects up.  Imagine if all this creativity actually aligned usage with product attributes!?  Inconceivable – Website

BeerFriender | Heineken BeerTender - Anyone who has ever been in a serious relationship knows that gratuitous spending on one's self (like purchasing your very own draft machine) can be a challenge. Heineken however has a way around this. The new Facebook app allows someone else to "appear" to have purchased the machine for you. Congrats to Heineken for aligning your brand with underhanded deceitful behavior – Video

REI's "Find Out NYC" Augmented Reality (#AR) Print Activation uses an #AR app to help NYC users to virtually escape to the great outdoors, explore the scene and find the special objects embedded in the scenery for a chance to win some great prizes – Video

Swedish Post "Christmas Cards on Wheels" Promotion - The Swedish Post's new website (by Åkestam Holst) lets you virtually take pictures of live pigs, elves and other Xmas items to turn into real Christmas Cards - which are then sent automatically by (you guessed it) the Swedish Post – Video

Burberry Bespoke is an online service that allows you to design and order your own unique trench coat.  Simply select the cut, fabric, colour, linings and trimmings and 4 to 8 weeks later - voilà - the coat arrives – Website

The Emergence of Hyper-Local Social Media Platforms – Article

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#Goodbuzz prototypes the future - focusing on linking the digital and physical worlds by developing 'branded utility' and moving away from interruptive 'push' models towards more meaningful ways of connecting.  Contact us today for more information - info@goodbuzz.ca