Wednesday, 16 February 2011


State Farm is reaching out to a younger audience on YouTube and Facebook in order to promote Weezer's cover of the brand's classic jingle, "Like a good neighbor, State Farm is there." Ouch - BrandChannel 

Hugo Boss let you design the F1 racing overalls worn by the Hugo Boss F1 team at the Formula 1 grand finale. The winner gets two free airline and event tickets. Better still? They also will meet Lewis Hamilton and Jenson Button in person in Sao Paulo, Brazil - Case Study 

The Future of Social Commerce - An interesting look (Skive/Soup) at selling products and virtual goods using FB –  Slideshare

Åkestam Holst's (Sweden’s Rockstars) work for the SWEDISH POST to get more people mailing Christmas Cards over the holidays? Swedish Post had Åkestam Holst's (and some Reindeer) innovative platform makes it unique again - Video 

GM, Ford, and BMW are bringing social media to the Chicago Auto Show by inviting bloggers, tweeters, and Facebook fans to tour and test drive their featured vehicles - The Detroit News 

Taco Bell is turning a lawsuit about their beef (or lack thereof) into a social media strategy by giving away 10 million free tacos to FB "likers" who download and print a coupon. Te quiero en absoluto - ClickZ 

The 'Gutpod' by Åkestam Holst (Sweden) - Fredrik Hjemquist CEO of Pause Home Entertainment Store, successfully swallowed the tailor made wireless sound system gutPod and transformed himself to a Human Jukebox - Video 

Hallmark is engaging with FB fans by inviting them to share special moments and personalize cards to send to friends online.  - Facebook 

The latest (2010) Demo Reel of augmented reality projects by Total Immersion - the global leader in Augmented Reality Solutions - Goodbuzz

MIT'FLYFIRE, a project initiated by the SENSEable City Laboratory in collaboration with ARES Lab (Aerospace Robotics and Embedded Systems Laboratory) aims to transform any ordinary space into a highly immersive and interactive display environment using an army of location-aware mini-copters to form 3D LED art - Video

SEALY's new "In Bed Tagger" mobile application allows fans to transform their photos into the ultimate fortune cookie joke and share them with friends on just about any social network  - Facebook 

GE is using an internal social networking community called MarkNet to connect their employees (get everybody on the radar) and leverage their knowledge and experience for the benefit of the company - Social Media B2B 

JEEP - Leo Burnett Worldwide (Iberia's) clever use of Twitter called #jeeppuzzle - the idea was that users would follow the jeeppuzzle profile, and inside that profile, jeep would be following a total of 12 other profiles. Now, in each of those profiles, they would be following a further 36 profiles, with each holding part of a puzzle - Overview

Augmented Reality 2.0 – some (hopefully inspiring) examples of where we’ve been and where we’re going -  Examples

TOYOTA PRIUS Grammatical YouTube video lessons, real-time Facebook polls, and Twitter debates are all part of Toyota's "Prius Goes Plural" campaign that challenges fans to decide on what the plural form of the new Prius should be.  - Saatchi & Saatchi 

Kraft Foods' Oreo is attempting to enter the Guinness Book of World Records with the title, "World's Most-Liked Cookie," by gaining over 45,000 Facebook likes in twenty-four hours.  - BrandRepublic 

Mattel, Victoria's Secret, and CBS all turned to social media for their Valentine's Day campaigns. Promotions included interaction with Barbie and Ken on Twitter, racy e-Valentines, and a Facebook virtual gift application.  - USA TODAY 

Discovery Channel used social media to turn up the volume and engagement for its fans during Shark Week.  - Vimeo

MATTEL - Barbie can't resist Ken's co-branded wooing - More

EXPION's Social Media Management Solution allows large brands with multiple locations (or franchises) to control all social messaging and much more - 

SUBARU WRX by DDB Canada strapped four High-Definition cameras onto a Subaru WRX rally car, so now you can control the action. Choose between four explosive angles to watch Subaru take on the tough Stage 4 of Tall Pines - 

GlobalWebIndex 2011 Annual Report - How the world’s biggest events are getting bigger and how brands need to respond. The - 'Welcome to Social Entertainment' 

DENTSU (LONDON) - Exploring playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world. We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad - Video

The Complete Guide to the New Facebook Brand Pages Redesign (WILDFIRE

FAST COMPANY - The Future of the Agency - Advertising is on the cusp of its first creative revolution since the 1960s - but the ad industry might get left behind - More

Hipster brand Converse comes to the aid of legendary London rock venue the 100 Club - which was due to close - More

For Valentine's Day AT&T let’s Social Media users submit love messages to be shouted from a mountaintop - 

Map your Valentine - Ahhh the endless possibilities of how this could have been branded and tied into a campaign to amplify 

(Digital Rockstars) Jung von Matt’s latest project: Heat MWC for Google. It features a new search and cluster technology - 

Dribbble is show and tell for creatives. - 

NUJI - Remember, share and discover the products you love with like-minded people - 

If you have other good examples, feel free to post -or- send to