Tuesday, 19 February 2013


Tuesday, Feb. 19th, 2013 EST | Toronto, Ontario

Since 2008, Social media agency Goodbuzz Inc. (“Goodbuzz”) has primarily focused on earned and owned media, but the company feels that - as the lines between paid, earned, and owned Facebook media are becoming blurred, it’s time to expand its offerings.

Goodbuzz Inc. today announced that it is offering support for companies who plan to pay for advertising on Facebook and other social media sites.

Goodbuzz is mainly known for its strategic and creative work with owned and earned media.  The company has worked with many notable brands ranging from the PGA’s Rickie Fowler, Time Magazine’s Top 100 Most Influential Martin Lindstrom, to Swiss Chalet, Molson, and the Conservative Party of Canada.  With this new service offering, Goodbuzz feels that it is uniquely positioned to optimize paid social advertising for Canadian brands.   

The company notes that this new service will help marketers deal with the convergence between owned, paid, and earned media on Facebook and other sites — such as when Facebook asks a brand to promote posts instead of just simply buying an ad.   Goodbuzz will also provide support for planning and purchasing advertising on Facebook, Twitter, LinkedIn, Tumblr, Pinterest, and many others.

Goodbuzz continue to successfully compete head-to-head against general media agencies because of its unique positioning, expertise, and a more evolved approach to social engagement. 

If your brand is interested in taking paid social media to the next level we guarantee results. If you have any questions or would like to understand how Goodbuzz can work with your brand to achieve higher ROI on social platforms – contact President, Andrew Giles today.