Friday, 16 May 2014

Connect - Cultivate - Convert | A Model For The New Marketing Paradigm

This deck reflects an attempt to present a simple to consume and communicate model of how to approach the complex new marketing environment. Of course many experienced marketers will know much of what is contained here, but they may not have a simple way to think about it holistically, or more importantly to communicate to those less sophisticated than themselves. With that in mind we offer up Connect, Cultivate and Convert, a model for the new marketing.