Chevrolet, also known as Chevy, is a brand of automobile produced by General Motors Co. It is also General Motors' highest-selling brand. In North America, the Chevrolet brand offers a full range of automobiles, from subcompact cars to medium-duty commercial trucks.
Chevrolet targeted ads to people within three miles of a dealership on Saturday or Sunday afternoons. Chevrolet saw response rates between one percent and two percent based on the number of people who visited the dealership.
“Chevrolet wanted to drive people into its dealerships,” Mr. Linner said. “We have run different campaigns offering various incentives—free oil changes, a $25 gift card when you take a test drive, etcetera.
“The Campaign ran across mobile Web, SMS and in-app,” he said. “Each campaign was geotargeted to dealerships and time targeted to the most relevant day-parts.”
Read full article
