“We are very excited to be involved with this new ground-breaking initiative with Facebook,” said Sara Miles of Mars Snackfood UK. “It will drive traffic and incremental confectionery sales to our PayPoint retail partners in a way that is at the forefront of the digital revolution, whilst offering our consumers a different way of sending confectionery gifts to friends and family,” she said.
“As the boundaries between the virtual and real worlds are being increasingly blurred, our award-winning technology platform M BAR GO will allow users to buy each other sweets at the touch of a few buttons,” said Marc Lewis, founder and chairman of The Light Agency, the company who created the mobile voucher technology. I never understood the purpose of paying a dollar to buy your friends a computer graphic of a cupcake or even to send a free icon like a “naughty list” around Christmas, but this gift makes sense."
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