1. CLARIFY OBJECTIVES + BUSINESS GOALS
Before embarking on any social media marketing campaigns, it is essential to set clear, quantifiable business goals and define your prospects and/or target audience. Without a clear understanding of what you want to achieve and whom you want to reach, your promotional campaigns will not be focused and the results may be fragmented and weak.
2. DEFINE + SELECT SOCIAL AUDIENCE
Define all traditional and non-traditional prospects, constituents, and influencers to ensure you extend a compelling, actionable brand experience.
3. AUDIT
Perform a thorough competitive social audit to ensure your brand is differentiated with a clear value proposition over competitors.
4. ARCHITECT
With a clear understanding of goals, objectives, audience, and competitors in place, a Social Content Distribution Strategy document is developed to define the intended execution path including choice of tools, channel selection, media, resources, lifecycle, methodology, Integration, and metrics.
5. IMPLEMENT + AMPLIFY
We’ve learned a little momentum goes a long way in optimizing reach online. Ensure any first-time initiative has a formal launch + PR amplification piece (minimally) for maximum results.
6. AUDIENCE MONITORING + ENGAGEMENT
7. MEASUREMENT OF RESULTS
We’ve learned a little momentum goes a long way in optimizing reach online. Ensure any first-time initiative has a formal launch + PR amplification piece (minimally) for maximum results.
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