The holiday tradition of donating to The Salvation Army kettles is spreading to social networking sites. This year people can create their own kettles online, add kettles to Facebook Places, and tweet about their donations using the #fillthekettle Twitter hastag. - Fill the Kettle
Czech Republic automaker Skoda is awarding cars to Facebook users based on the level of their mean and sweet online activity. - Ad Age
Fans of Hasbro's Nerf brand get the chance to have their user-generated ad broadcast over national TV in Nerf's "Battle of the Ads" online contest. - Promo Magazine
Disney is teaming up with Gowalla to provide visitors a new way to explore the parks through virtual check-ins at each of the rides. - CNN
Volkswagen, Porsche, and Chevrolet all used social media in big ways during this year's L.A. Auto Show. - L.A. Times
Forrester announced the winners of its 2010 Groundswell Awards including Godiva, Secret, Kotex, TurboTax, Intercontinental Hotels Group, Blue Cross Blue Shield, and USAA. - Forrester
As a part of Foursquare's new rewards platform, PepsiCo is partnering with Safeway to offer fans snacks and beverages based on their Foursquare behavior. - Fast Company
The Home Depot is selling out of products on their Facebook page by running weekly Facebook-exclusive deals for their fans. - Facebook
Geico is mixing up their online content with their recent take on the "Three Stooges'" insurance options. - BrandFreak
eBay's Christmas campaign is featuring a web series that shows kids' Christmas "freak outs" after opening their presents on Christmas morning. - Tubefilter
