Both Coca-Cola and General Mills are leveraging already-trending hashtags in their promoted tweets to create better brand awareness on Twitter - ClickZ
Billboard (Magazine) is launching the "Social 50," a weekly chart that ranks artists' popularity based on social networking activity - Impact Lab
Duncan Hines is building branded content - releasing a new YouTube video each week as a part of their holiday mini web series promoting its new ‘Amazing Glazes’ line - MarketingDaily
Joining the ranks of Gatorade and other big brands, DELL is opening its new Social Media Listening Command Center in order to keep track of its thousands of daily internet mentions - Statesman Business Blog
McDonald's is keeping its multicultural fan base engaged by communicating with them in their preferred dialogue and social networking sites - Iconoculture
Automakers Mercedes-Benz and Audi are both launching separate social media contests for their fans to prove their loyalty - USA Today
Levi's discusses how they are turning online shoppers into Facebook friends and brand ambassadors - SmartBlog
Members of InterContinental Hotels Group's Priority Club ‘Rewards’ online community earn points by checking in at nearly all of IHG's 4,500 hotels worldwide - eMarketer
Scholastic share how they used social media to transform Scholastic Clubs customers into brand ambassadors - Vimeo
