Goodbuzz: ♔ YouTube 2010 | The Year in Review

Sunday, 20 March 2011

♔ YouTube 2010 | The Year in Review

YouTube dovetails in into the zeitgeist of the collective content generation and represents a great opportunity to reach consumers who are searching for information about your brand and related topics.

It’s an extremely powerful direct marketing tool, provided that it is integrated with the website and considered an integral part of your marketing mix. The platform extends viewers the widest reach of video content, indexes content extremely well with Search Engines (especially as YouTube’s owned by Google), and thereby ensures content to be as viral as possible. Moreover, YouTube allows for content to be easily be tagged and tied to trending topics, builds community, allows a feedback mechanism, detailed analytics, unparalleled copyright protection, and a dedicated cross-platform 24x7 channel.

Today, YouTube even extends brands an opportunity for a new revenue stream. Your brand can share in the revenue generated when people watch your video content. You can even rent pay-per-view streaming videos directly to viewers allowing for very specific content to be bundled and repackaged.

Video Content

Not surprisingly, YouTube’s most viewed content in 2010 is as viral as it is topical. YouTube’s trending topics are much like those found on Twitter or broader tools like Google Trends (see Dashboard). The YouTube Trends feature is still not as prominent as it should be but expect to see it more tightly integrated in YouTube’s design in the not too distant future.

It’s true. We’re a fickle bunch. It’s hard sometimes to figure out why things that have no appeal to us, have such incredible appeal to others. Such is the mystery of life and the double Rainbow. While there’s no one secret to getting millions of views, YouTube’s platform does at least extend the opportunity to connect media to people in real time. This modern newsreel becomes both the thread of what is happening, and a reminder of what happened. With that in mind, here follows the most viewed content of 2010 - first in a YouTube Highlight Reel then individually. Please note that the numbers as indicated are based upon today versus Dec.31^st, 2010.

2010 YOUTUBE HIGHLIGHT REEL