Louisville
Slugger raised its Facebook chatter
last week by 834% after launching a social media scavenger hunt that used
Facebook and Twitter to spread World Series clues around St. Louis -ClickZ
The Clorox Company has created a new online
community for their Clorox Bleach brand where moms can share "bleachable
moments" through a contest that features life's "Yuck + Oops"
mishaps -PROMO
Ultimat
Vodka (via Stink Digital) lets you
find out just how social you really are using their ‘Social Life Audit’ – Website
Social Marketing is
ultimately is a combination of art and science. We'll leave the art to you, but
what this document provides is an anatomy
of a Facebook post to help refine your publishing strategy – Report
Domino's is blending traditional and social media
marketing to help localize their fan engagement strategy -SmartBrief
The Increasing Value of Augmented Reality (#AR) for Marketers - in our modern marketing paradigm it’s a given that a message must ‘disrupt’ and break through the noise. Adding technological innovation like AR is one way to do just this. Here are a number of great examples from the past year - Article
Tis’ The Season For Retail
Innovation - brands are adding a number of innovative, tech-driven
holiday-themed retail add-ons this year. We've already seen the first of the big
bucks, heartstrings-yanking Christmas adverts but here’s two that really pop – Article
To spread the word about
their first Spa Week, Four Seasons
Hotels and Resorts is using Facebook, Twitter, Tumblr, and Foursquare to
share insights from a panel of beauty experts -Luxury Daily
ESPN is connecting college
football fans with a new badge on Foursquare that can be unlocked by checking
in with the GameDay crew at the game of the week -About
Foursquare
Mercedes-Benz latest effort (by AMV/ BBDO London) to promote its
new C-Class 350 Coupe features an interactive film set in a post-apocalyptic
(Inception-esque) world where you solve clues to escape a sinister version of
Google Street-view in Hong Kong – Video
McCormick has created a Facebook page for Thanksgiving Day's
Turkey -- complete with cooking recipes, holiday tips, and a chance to be
published in a "friend-sourced" community cookbook -MediaPost
More genius (below) from our
friends at agency - John St.
(johnst.com) poking fun at themselves and our industry at large. Love it – Video
Gap is getting fans excited for the holiday season
with their new "Joy It Up" Facebook mix tape that features
up-and-coming artists performing their favorite holiday jingles -Facebook
Samsung
Mobile's VP of Strategic Marketing, Brian Wallace,
shares how they're using a social game and Facebook functionality to create
buzz around their new phone -Ad Age
B-REEL'S R+D efforts - in this case a Mobile Projection Mapping Game that uses any device, the HTML5 platform controls an 'eel' (via 2 projectors) and compete against other players – Video
Harley-Davidson is launching a crowdsourcing Facebook application
for advertising ideas that lets their fans review ad briefs, submit creative
ideas, and vote on other fans' suggestions -Marketing
Week
Citroën's ‘Twitter Race’ (by Perfect Fools) is a
one-day tour around the Netherlands on 17 November that gives users the chance
to win a DS5 by directing the car via Twitter. The most prolific Tweeter will
persuade the drivers to come to their location using the hash tag: #ds5race. A
live videostream from inside the vehicle will broadcast on the Citroen NL Facebook page.
As one of the most popular
brands on Facebook, Coca-Cola's
Senior VP of Integrated Marketing, Wendy Clark,
shares how they've used social media to help make a difference in the world -USA TODAY
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NOTE: FOR MORE ARTICLES AND POSTS FROM THE LAST WEEK PLEASE VISIT US ON TWITTER @GOODBUZZ. IF YOU HAVE INFO, ARTICLES, CASE STUDIES, OR OTHER EXAMPLES OF (TTL) PARTICIPATORY MARKETING BLISS - PLEASE FEEL FREE TO EITHER POST VIA FACEBOOK OR SEND VIA E-MAIL AND WE’LL TAKE CARE OF IT FOR YOU. ;) PLEASE IDENTIFY IF YOU FIND A DEAD LINK (AS THEY WERE ALL LIVE AT THE TIME OF THIS POSTING).
Hyundai's "New
Thinkers Index" is testing fans' creative thinking abilities and
encouraging them to post their results to compete with friends on Facebook and
Twitter -Ad Age
Volkswagen is bringing
back one of their classic vehicles with a social media flair based on the
number of Facebook likes from fans. The one-of-a-kind car will feature a
dashboard newsfeed, a poke button on the steering wheel, status updates
displayed on the license plate, and much, much more -PSFK
Every winter British smoothie brand Innocent tops it’s bottles in little woolly hats as part of ‘The Big Knit’ – to raise money to help keep elderly people warm. This year, it's raising more money with ‘The Hat Tag’ game a Facebook-based game (by Holler London).
With the release of their
new Mango version of Windows Phone 7, Microsoft has created a new badge on
Foursquare to be earned at each of their public launch parties in cities all
over the U.S - About
Foursquare
McDonald's discuss how social media is key to empowering fans to spread the work about
the limited-time McRib sandwich -ClickZ
The Increasing Value of Augmented Reality (#AR) for Marketers - in our modern marketing paradigm it’s a given that a message must ‘disrupt’ and break through the noise. Adding technological innovation like AR is one way to do just this. Here are a number of great examples from the past year - Article
Here's an excellent
example of storytelling in the digital age from TED (by Marco Tempest). It's part
technology (#AR), part creativity, and part utility - Video
FX has launched a new
social TV service with GetGlue called "FX Has the Movies" that lets
fans check-in to their favorite shows and connect with other fans -Adweek
See the future
possibilities of Kinect that go beyond the expected, into truly amazing things
that people around the world are beginning to imagine - Video
Looking for Goodbuzz on
Google+? – G+
Time Out New York has
teamed up with Foursquare to provide a real-time online scoreboard of the top
places to visit in the Big Apple according to visitors' check-ins -Foursquare
Pepsi's Refresh Project uses technology
(binaural and 3D tracking) and some real ingenuity to extend social good - in
this case helping visually impaired football players to 'see' the pitch - Video
Here's a delightful
example of using technology to reinforce a brands core values - in National Geographic's case
- quite literally inspiring people to engage the majesty of the planet around
them (if only by urging a second look.) When was the last time you were so
close to a Cheetah!? - Video
During their "Can
Do" food drive, John Deere is donating one real can of food for every virtual
can label that fans design and submit on Facebook -Facebook
Every year Razorfish compile their ‘Outlook
Report’ (thank you) on the latest trends in media, technology, and creativity.
The 2011 Version is now available – Report
Amway's Nutrilite brand is
hosting an online video competition encouraging fans of AC Milan soccer to
submit their best team chant for a chance to have their video aired live at the
next match in Italy -Amway
Newsroom
ASICS
has provided some fantastic brand activation experiences in the past year (RFID
Billboards, GoldRun Campaign, etc.) and the hits keep coming. This experiential
bliss (by agency: Vitro) features a 60-foot video wall at NYC's Columbus Circle
subway station that lets you experience the New York City Marathon -by racing
against (ASICS sponsored athlete) Ryan Hall - Video
Brands like Arby's,
RadioShack, and Walgreens are using Foursquare to help support goodwill causes
through fans' check-ins -ClickZ
Here's a fun experiential
piece from Andes Beer - a soundproof booth set up at nightclubs that allow
users to select from a number of background noises prior to calling their
significant other. This way they'll think you're in traffic or at a hospital - Video
Mountain Dew are using online video sites like YouToo and YouTube as a new
branding tool to drive buzz around their products -MediaPost
- - - - -
NOTE: FOR MORE ARTICLES AND POSTS FROM THE LAST WEEK PLEASE VISIT US ON TWITTER @GOODBUZZ. IF YOU HAVE INFO, ARTICLES, CASE STUDIES, OR OTHER EXAMPLES OF (TTL) PARTICIPATORY MARKETING BLISS - PLEASE FEEL FREE TO EITHER POST VIA FACEBOOK OR SEND VIA E-MAIL AND WE’LL TAKE CARE OF IT FOR YOU. ;) PLEASE IDENTIFY IF YOU FIND A DEAD LINK (AS THEY WERE ALL LIVE AT THE TIME OF THIS POSTING).
B-REEL'S R+D efforts - in this case a Mobile Projection Mapping Game that uses any device, the HTML5 platform controls an 'eel' (via 2 projectors) and compete against other players – Video
