The Internet’s dominant role in our lives means that it has
become more than just an optional enhancement to the existing plans of
effective marketing campaigns. Online branding and marketing strategies are now
mandatory for the exposure and success of any organization (and it’s
media-agnostic, multi-channel and rather complex.)
It’s therefore more important than ever to understand the
possibilities and limitations of digital media, and how to best employ sound
marketing fundamentals in this rapidly changing technological landscape.
Consider the digital disruption that has transformed
information economics—and are challenging traditional notions of economies of
scale. Digital disruption is not a new phenomenon. But the opportunities
and risks it presents shift over time. Competitive advantage flows to the
businesses that see and act on those shifts first.
Imagine the considerable amount of data all linked by fixed
and mobile communication networks and managed by layers of modular,
interoperable software. Software is replacing hardware, rapidly accelerating
the speed of innovation: the life cycle of many products and services
(previously defined by physical obsolescence) is shrinking from decades to just
days between software updates.
Information is also comprehended and applied through
fundamentally new methods of artificial intelligence today that seek insights
through algorithms using massive, noisy data sets. Things are clearly
getting more and more complicated and conventional business models may be
simultaneously too big and too small.
So where to start? At the highest level, company’s and
brands both need a trusted, strategic partner who can assist in navigating
these complex waters. This is easily seen when looking at the multiple,
potential paths that can be taken to achieve the same ends. Whether it’s mobile
technology, interactive television, email campaigns, inbound, pay-per-click
advertising, or social media at large - today’s businesses utilize a wide array
of outlets in their marketing campaigns.
What sets successful marketers apart however is the
ability to create a cohesive and complementary strategy that utilizes this
variety of complimentary elements effectively. Goodbuzz can definitely help.
Beyond strategy, the data-driven nature of the Internet can
instantly link your company with millions of potential consumers, and it can
also provide an invaluable amount of information about the strength and success
of your digital marketing campaigns. But in order to be able to draw such
conclusions, you need to have a partner who understands how to interpret and
respond to these results. Goodbuzz can definitely help.
One of the most primary and important aspects of marketing
online today is making sure that your product, service, or brand message is
easy for the public to find. The best way to achieve that on the web is through
effective search engine optimization (SEO). It’s not only about maximizing the
power of organic search methods, directory listings, and paid placement
tactics, but also having an optimized website that’s both user and
search-engine friendly. Goodbuzz can definitely help.
Goodbuzz
create compelling user experiences from concept through implementation, melding
user needs, business objectives and technical constraints into a cohesive
digital offering for numerous Fortune 500 brands. We fundamentally believe that
the best way to predict the future is to prototype it. Please let us know
how we can help.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
