Planning
Dirty Strategy Academy Free Resources
· Free creative briefing course.
· Short Sharp Strategy (Write better strategy)
· Strategy Mate (Key tools needed for a strategist)
· 10 Best Strategy Papers (Learn from the best)
· Giving Creative Feedback (Learn to give great feedback)
· Creative Brief Template (Created the Frankenstein brief template)
· Politics 101 (Hot to deal with office politics)
· The Cogs Of Marketing Effectiveness (How marketing works)
· 100 Creative Ideas on Tiny Budgets (Budget shouldn't be a limitation)
· Comms Planning Stats (Key statistics for the value of comms planning)
· How to work with creatives (Essential to being a successful strategist)
Supplemental Reading
“Planning Guide” by JWT London
“Truth, Lies and Advertising” by Jon Steel
“At the heart of an effective creative philosophy is the belief that nothing is so powerful as an insight into human nature, what compulsions drive a human, what instincts dominate their action (even though their language so often camouflages what really motivates them.) For if you know these things you can touch them at the core of their being." - Bill Bernbach
