Disney Interactive Studios launches “The Muppets Animal Drummer “for the iPhone and iPod touch. Available now on the App Store for $1.99 USD, the application puts users in the drummer’s seat for a game that will test the skills of wannabe rock drummers. Users can watch and listen to Animal play then match Animal’s beat and timing to score points and unlock new songs.
Music has always played a key role for the Muppets franchise, so to develop a music-based game with Animal, as the star was a great way to introduce the brand on the platform. This is, according to Disney, the first step to a broader mobile initiative for the Muppets brand. The Muppets Studio LLC is a subsidiary of the Walt Disney Co.
TMS plans to develop new content in all arenas, including television, feature films, Internet, music and theme parks, and to enhance the Muppets global licensing and distribution presence. The Muppets Animal Drummer application features a Free Play Mode where users can rock out with Muppets character “Animal” to original music or songs imported from users’ iTunes music library. Users can also score points and create combos to charge their Rock Meter and power their stage presence. They can also use the application to create original music, then hit the record feature and watch Animal replay their jam session.
In addition to this application release the Muppets have teamed up with legendary British rock band QUEEN to record a version of "Bohemian Rhapsody." “The Queen and Muppets’ version of ‘Bohemian Rhapsody’ was released digitally by Walt Disney Records on December 15, so users of Animal Drummer can actually rock out with Animal and the song in the app's Free Play Mode by first downloading ‘Bohemian Rhapsody’ through iTunes for $0.99 to their music library and then importing it into the app,” Mr. Saiz said. “The track is also available as a ringtone on traditional mobile devices,” he said.
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