Wednesday, 27 January 2010


Audi has created a series of social media programs to buttress its third Super Bowl ad. Both the ad and the social media elements will introduce the Green Police, an enforcement team created to “protect and conserve the environment.”  Video's are partial spoof, partial social awareness. 

Fans can also take part in a Green Police Quiz, apparently conceived to help the public understand how to become better global citizens. 

These videos are now live on a dedicated Green Police YouTube channel.