PREMIER LEAGUE football's biggest stars have entered the realm of Augmented Reality (AR) in 2010 thanks to a new deal between Topps Europe, the publishers of Premier League sticker albums and trading cards, and AR pioneers Total Immersion.
For the first time, Premier League football collectors' cards include an Augmented Reality (AR) element, with Wayne Rooney, Theo Walcott and Frank Lampard featured on three special collectors' cards. Football fans can watch each player showcase special moves in AR animation and even challenge them in a free-kick game via the Topps' website.
The Topps Total Football 2009/10 series features more than 450 collectors stickers, including the three 3D Live stickers. To use the interactive animation technology, fans log on to the website and select the player on the sticker. Once the programme has started, users simply place the sticker under their web cam and the player comes to life.
Once activated, each of the AR players can be rotated around and their movements controlled with a single keystroke.
To accompany the 2009/10 Total Football series, Topps have created a special collector album with an augmented reality front cover.
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