Wednesday, 14 July 2010

Social Media Case Studies [July-GB_V2.0]

Wheat Thins responded to a fan's Twitter message by surprising her with a truckload of their crackers as part of the Kraft brand's new social media campaign, "The Crunch is Calling." >> Social Fresh

To explore fans' interest in location-based services, Discovery's TLC recently began using Foursquare, which people can use to officially check in and earn badges themed after their TV shows. >> 1to1 Media

Fisher-Price, Estee Lauder, and Target are all featured in an article about some awesome things brands are doing to connect with moms through social media. >> Social Media Today

In an interview with Advertising Age, JetBlue's SVP of marketing, Marty St. George, speaks about managing Twitter feeds and using social media for direct communication with customers. >> Advertising Age 

Domino's is proving that their pizzas don't need photo retouching to look appetizing with its "Real Beauty" campaign, which includes an online component that asks people to send in unedited photos of their pizzas. >> Brandweek

Hyundai will post unscripted video responses from test-drivers of the new 2011 Sonata to their Facebook page as part of a new integrated marketing campaign. >> PR Newswire 

Jeffrey Liedel, chief information officer for GM's OnStar, talks about using Twitter, Facebook, and blogs as support tools and explains how their communications department monitors social media. >> Forbes

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Looking for the top social media campaigns from around the world? Visit Goodbuzz Inc.