Social Media Case Studies [July2-GB_V3.0]

In a social media first, Kmart is combining their online gaming community at MyKmart.com with offline retail activity by taking video game reviews from the site and placing them on store shelves.  Social Media Explorer

USA Network is using social media to market their new "Character Rewards" loyalty program, which lets fans earn points by watching videos, playing games, and reposting content to both Facebook and Twitter.  DMNews

Social media architect for Clorox, Greg Piche, shares how the brand connects with partners and consumers through their Clorox Connects community. Social Media Examiner

LG is using both YouTube and Facebook to launch the second phase of their "Life's Good" campaign, an idea based on a spoof American soap opera that dramatizes the use of social networks in everyday life.  Brand Republic

Jordan Stone from We Are Social gives an analysis of the brilliant Old Spice campaign that took the internet by storm and brought social media to a new level.  We Are Social

In its first Foursquare promotion, Ann Taylor is offering discounts to shoppers who check in to one of the company's eight New York stores.  Mashable

Top executives from Hershey, Best Buy, Del Monte, and more share insights on creating effective corporate social media strategies.  MediaPost

Coca-Cola brought in 86 million Twitter impressions in 24 hours by using Promoted Tweets to tap into the online discussion about the World Cup.  Social Media at Work

Andrew Varga, CMO at Papa John's, speaks about the outcome of their "Specialty Pizza Challenge," a contest asking consumers to submit their own pizza recipes via Facebook. Brandweek


Campbell's used Facebook to launch a new sampling campaign for their V-8 Fusion juice drinks. Consumers who friend their page will get the chance to receive a sample of the brand's new V-8 Fusion + Tea. PROMO

To promote the recent opening of "Sorcerer's Apprentice" in theaters, Disney became the first to try out Twitter's new @EarlyBird service. Advertising Age

Ben & Jerry's has discontinued their email marketing campaigns in favour of social media, asking subscribers to connect with them via Facebook and Twitter.  HubSpot Blog

Xerox's interactive and social marking VP, Duane Schulz, shares how they used a product launch to engage the entire company in social media.  Vimeo

Barbie has joined Foursquare! In celebration of Mattel's new Barbie Video Girl doll, she will use the social media site to promote location-based scavenger hunts.  Online Social Media

Pfizer is the first company in the regulated industry to launch a social media channel on SlideShare, the world's largest online community for sharing presentations.  Business Wire

From content to metrics, Doug Webster, director of strategic communications at Cisco, talks about implementing an effective social media strategy. Econsultancy

GE's private online community, MarkNet, provides a forum where the company's 5,000 global marketing professionals can share best practices, interact, and build relationships.  CNBC

The Director of e-commerce and online marketing for Wyndham Hotel Group answers questions about using social media in the travel industry.  Hospitality Net

The Director of interactive marketing and convergence media at Kodak, shares how the brand got started in corporate blogging and talks about engaging with BtoB and consumer audiences. BtoB

Campbell's used Facebook to launch a new sampling campaign for their V-8 Fusion juice drinks. Consumers who friend their page will get the chance to receive a sample of the brand's new V-8 Fusion + Tea. PROMO

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Goodbuzz creates social media campaigns that entice consumers to play, create, and share brand experiences. We focus on developing "branded utility" - moving away from interruptive 'push' models towards more meaningful ways of connecting.  From simple metrics to actionable insights that enable data-driven marketing decisions - Goodbuzz links social media efforts to business outcomes.  Visit Goodbuzz Inc.

Social Media Case Studies [July-GB_V2.0]

Wheat Thins responded to a fan's Twitter message by surprising her with a truckload of their crackers as part of the Kraft brand's new social media campaign, "The Crunch is Calling." >> Social Fresh

To explore fans' interest in location-based services, Discovery's TLC recently began using Foursquare, which people can use to officially check in and earn badges themed after their TV shows. >> 1to1 Media

Fisher-Price, Estee Lauder, and Target are all featured in an article about some awesome things brands are doing to connect with moms through social media. >> Social Media Today

In an interview with Advertising Age, JetBlue's SVP of marketing, Marty St. George, speaks about managing Twitter feeds and using social media for direct communication with customers. >> Advertising Age 

Domino's is proving that their pizzas don't need photo retouching to look appetizing with its "Real Beauty" campaign, which includes an online component that asks people to send in unedited photos of their pizzas. >> Brandweek

Hyundai will post unscripted video responses from test-drivers of the new 2011 Sonata to their Facebook page as part of a new integrated marketing campaign. >> PR Newswire 

Jeffrey Liedel, chief information officer for GM's OnStar, talks about using Twitter, Facebook, and blogs as support tools and explains how their communications department monitors social media. >> Forbes

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Looking for the top social media campaigns from around the world? Visit Goodbuzz Inc.

Social Media Case Studies [June-GB_V1.0]

Kodak's Thomas Hoehn led a recent conference discussion on how social media enhanced the launch of their new video camera. He also covered how companies can use social channels to correct false information and rumors.  - BtoB 

ExxonMobil launched a blog called "Perspectives" in which Ken Cohen writes about the BP oil spill as well as his company's feelings on the issues and policies affecting the energy industry.  - Perspectives 

Dave Parsons mentions Morton's The Steakhouse in an article about using Facebook, Twitter, and other social media channels to their full advantage as part of a successful marketing strategy.  - DMNews 

MTV is looking for its first 'TJ', or "Twitter Jockey", who will engage with audiences and act as a liaison between viewers and network executives.  - USA TODAY 

In The New York Times' "In Transit" blog, Allison Busacca writes about TripAdvisor's new Facebook feature that allows fans to combine the site's reader reviews with advice from their Facebook friends.  - The New York Times 

From promoted trends on Twitter to a promotional Facebook app, Disney Pixar has been relying heavily on social media to get people excited about Toy Story 3. - Direct Traffic Media 

RIM has added a social taskbar to BlackBerry.com which allows viewers to share pages and follow the company on multiple networks. - BerryReview 

In a YouTube video titled "Gatorade Mission Control," PepsiCo offers a tour of how they monitor and engage with the brand's fans using social networks.  - YouTube

Kenny Rowe, E-Commerce Manager at ExOfficio, shared his four favourite types of social media content that drive engagement at our recent BlogWell event.  - Vimeo 

ExOfficio: Content is King, presented by Kenny Rowe from GasPedal on Vimeo.

Tiffany & Co's iPhone app for engagement rings

Beware the lure of the sparkle. Tiffany & Co.’s iPhone app for engagement rings has been carefully engineered to usher unwitting commitment-phobic grooms through the daunting process of selecting an engagement ring.  The app allows you to customize the ring of your (or your fiancé’s) dreams and view it at actual size. For husbands to be clueless as to their better half's ring size place one of her existing rings on the phone and it will automatically size it for you. No kidding.

 Once you’ve selected some ring options, they can be shared via e-mail, text message, Facebook and Twitter — a great option for getting feedback from friends and family members if done discreetly. Good luck getting out of it this time. ;)

Purchasing an engagement ring can apparently be an intimidating process, and while Tiffany & Co.’s iPhone app is clearly designed to drive customers to stores, it makes the whole experience significantly less daunting by providing a wealth of pertinent information, options, and prices. You can even book a one-on-one diamond consultation.  Don’t say we didn’t warn you.  Check out the video overview below.