Tuesday, 21 September 2010

Talking Tree Campaign Creates Discussion Around Climate Change

Did you ever wonder what a tree would say if it could talk?  What about one that is over one hundred years old and lived in Brussels and you could follow it on social media channels? 

Agency Happiness Brussels taps nature's voice for their "Talking Tree" campaign, part of a campaign for popular science magazine EOS, to create a discussion around climate change.  

The campaign uses meteorological recording devices like a CO2 meter, pH meter, a wind turbine, thermometer, a fine dust meter, ozone meter, light meter, weatherstation, webcam and microphone to monitor a tree in Brussels' Bois de la Cambre park.  

This equipment constantly measures the tree's living circumstances and translates this information into human language. Then, the tree lets the world know how he feels via wifi at regular intervals into social media-ready communications (updating Facebook, Flickr, Twitter, Soundcloud and YouTube). Check out the website http://www.talking-tree.com/ or watch an overview below.  Tell us what you think?

- - - - - 

Goodbuzz Inc. is a Toronto-based Digital Agency that creates social media campaigns that entice consumers to play, create, and share brand experiences. This is accomplished by focusing on developing "branded utility" - moving away from interruptive 'push' models towards more meaningful ways of connecting. From simple metrics to actionable insights that enable data-driven marketing decisions - Goodbuzz links social media efforts to business outcomes. Visit Goodbuzz or join us on FacebookAny / all product names mentioned in this document may be trademarks or registered trademarks of their respective companies and are hereby acknowledged.