Agency Happiness Brussels taps nature's voice for their "Talking Tree" campaign, part of a campaign for popular science magazine EOS, to create a discussion around climate change.
The campaign uses meteorological recording devices like a CO2 meter, pH meter, a wind turbine, thermometer, a fine dust meter, ozone meter, light meter, weatherstation, webcam and microphone to monitor a tree in Brussels' Bois de la Cambre park.
This equipment constantly measures the tree's living circumstances and translates this information into human language. Then, the tree lets the world know how he feels via wifi at regular intervals into social media-ready communications (updating Facebook, Flickr, Twitter, Soundcloud and YouTube). Check out the website http://www.talking-tree.com/ or watch an overview below. Tell us what you think?
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