Thursday, 7 October 2010


Overall adoption of social technologies has effectively reached saturation. We’re now at the point where more than 80% of US online users engage with social media.  So what’s the buzz this week?

Target is now selling gift cards for Facebook credits redeemable in over 150 Facebook games and applications. - Iconoculture

PetSmart is asking Facebook fans to upload their best photos of their pets dressed in Halloween costumes for the chance to appear in a TV commercial. - MediaPost 

Cosmopolitan discusses how they're using Facebook Connect to let fans upload photographs to be a part of the magazine's new promotional video that simulates a photo shoot. - The New York Times 

Budweiser, as a part of their latest campaign, is planning to partner with Facebook to give fans turning 22 years or older a free beer on their birthday. - USA Today 

Research In Motion (RIM) is using social media to connect with their BlackBerry customers to provide awesome online customer service. - Blog World 
Lincoln's new "Best of California Road Trip" campaign is following the Lincoln MKX as it drives through California, stopping at several historic locations. Videos of the trip will be posted to YouTube, and fans are invited to vote for their favorite location on Facebook. - PR Web 

Toyota's new web series, "Standup Stories," features comedians sharing their first-car experiences and includes a Facebook tie-in inviting fans to share their stories. - Break 

American Express, in their "Action for Education" Facebook challenge, is vowing to donate up to $1 million to when pledges towards improving local education reach 100,000. - Tonic 

Dell is combining user interests and reviews in their new Facebook application for social feedback. - Facebook 

Chevron shares how they are taking social media monitoring to the next level to build awareness of energy issues. - Vimeo 

Goodbuzz Inc. is a Digital Ad Agency that creates social media campaigns that entice consumers to play, create, and share brand experiences. Note: Any / all product names mentioned in this document may be trademarks or registered trademarks of their respective companies and are hereby acknowledged.