SOCIAL MEDIA CASE STUDIES [NOV-10-GB_V14.0]

The NHL's Boston Bruins Brand Building Campaign - Apparently, no one messes with the bear!- YouTube + Website -  Bruins site.

GOOGLE’s “Demo Slam” recruits the general public into showing off various Google technologies. And it works - http://demoslam.com/ 

FACEBOOK IS THE NEW TV – Goodbuzz 

Umbro ran a targeted Facebook Ad campaign the day of England’s final World Cup qualifying match - Case Study 

IKEA's iPhone App takes shopping to a whole new level   

Walmart's "Crowdsaver" Group-Purchasing Facebook App Takes A Page From Groupon – Ad Age 

Delta Air, JetBlue, and Southwest are improving their customer service and flight experiences by listening to their customers using Twitter and Facebook.  -  The Wall Street Journal 

Scholastic's new social "You Are What You Read" site is letting fans reflect on their favorite childhood books and create unique "bookprints" to share with friends.  -  You Are What You Read 

ABC Family is sending collectible stickers of characters from its new show, "Pretty Little Liars," to fans each time they check-in to the show using the social network for entertainment, GetGlue.  -  DMNews 

AstraZeneca is providing tools and resources on Facebook and Twitter for individuals struggling with depression as a part of their "Take on Depression" social media campaign.  -  Cape Gazette 

  

Jeep is using Foursquare to engage with fans and offer guidelines about National Parks. Users can check-in and receive facts about local monuments and tips about nearby off-roading trails.  -  Truck Trend 

Starbucks, Coca-Cola, and Kraft Foods top Mashable's list of most engaged brands.  -  Mashable 

NASA is participating in social media from space with up-to-date tweets from Space Shuttle Discovery and real-time astronaut check-ins on Foursquare.  -  Information Week 

UCSF is launching a social media fundraising campaign for Benioff Children's Hospital. The "UCSF Challenge for the Children" encourages users to create teams on Twitter and Facebook and compete against each other for the most individual donations.  -  PR Newswire 

The Human Rights Campaign, discusses why social media was an integral part of their award winning campaign that worked to achieve lesbian, gay, bisexual and transgender equality.  -  Market Watch 

Soldiers are telling their personal, uncensored stories using blog and video posts on U.S. Army's Army Strong digital network.  -  Army Strong Stories 

H&M extends Augmented Reality (AR) virtual window-shopping using GoldRun 

SOCIAL MEDIA CASE STUDIES [OCT-GB_V11.0]

Overall adoption of social technologies has effectively reached saturation. We’re now at the point where more than 80% of US online users engage with social media.  So what’s the buzz this week?


Target is now selling gift cards for Facebook credits redeemable in over 150 Facebook games and applications. - Iconoculture

PetSmart is asking Facebook fans to upload their best photos of their pets dressed in Halloween costumes for the chance to appear in a TV commercial. - MediaPost 

Cosmopolitan discusses how they're using Facebook Connect to let fans upload photographs to be a part of the magazine's new promotional video that simulates a photo shoot. - The New York Times 

Budweiser, as a part of their latest campaign, is planning to partner with Facebook to give fans turning 22 years or older a free beer on their birthday. - USA Today 

Research In Motion (RIM) is using social media to connect with their BlackBerry customers to provide awesome online customer service. - Blog World 

Lincoln's new "Best of California Road Trip" campaign is following the Lincoln MKX as it drives through California, stopping at several historic locations. Videos of the trip will be posted to YouTube, and fans are invited to vote for their favorite location on Facebook. - PR Web 

Toyota's new web series, "Standup Stories," features comedians sharing their first-car experiences and includes a Facebook tie-in inviting fans to share their stories. - Break 

American Express, in their "Action for Education" Facebook challenge, is vowing to donate up to $1 million to DonorsChoose.org when pledges towards improving local education reach 100,000. - Tonic 

Dell is combining user interests and reviews in their new Facebook application for social feedback. - Facebook 

Chevron shares how they are taking social media monitoring to the next level to build awareness of energy issues. - Vimeo 

Chevron Pulse Report: The State of Online Conversation About Energy Issues, presented by Robert Raines from GasPedal on Vimeo.
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Goodbuzz Inc. is a Digital Ad Agency that creates social media campaigns that entice consumers to play, create, and share brand experiences. Note: Any / all product names mentioned in this document may be trademarks or registered trademarks of their respective companies and are hereby acknowledged.

Social Media Case Studies [OCT-GB_V10.0]

CBS's 60 Minutes is encouraging viewers to submit 60-second video questions on the new 60 Minutes YouTube channel, which the program will later answer on the television broadcast. - Social Times 

New York Life Insurance Company is teaming up with Hasbro for a sweepstakes on Twitter where lucky followers of the company have the chance to win a special edition of "The Game of Life." - Facebook 

TwitterMoms discusses how Procter & Gamble has turned to Twitter to give consumers legitimate consumer ratings on their in-store products. - Brand Week 

Disney has created a new fan-generated website in which fans are invited to upload pictures and share their favorite memories from their Disney experiences. - Disney 

Nokia's world's smallest stop-motion video, filmed with a Nokia N8 phone and a CellScope microscope, is going viral with over 879,719 YouTube views and counting. - Nokia Blog 

OnStar is redefining in-car communications with its new feature that allows subscribers to verbally update their Facebook status and listen to recent news feed posts. - Advertising Age 

Whirlpool shares how they’re collaborating across departments and functions to provide a consistent brand experience. - Vimeo 

Whirlpool: Engaging Consumers in a House of Brands, presented by Brian Snyder and Scott Spiegel from GasPedal on Vimeo.

NBC promoted the premier of Community's second season with a "Twittersode" that consisted entirely of tweets from handles created for each character. - Fast Company 

GetGlue discusses how their partnership with MSNBC, AMC, Disney, HGTV, and Discovery is engaging fans and enabling users to "check in" to the entertainment that they are viewing. - ClickZ 

Domino's is turning to YouTube to help promote their new lunchtime menu with videos of the new menu items. - Pizza News 

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Goodbuzz Inc. is a Digital Ad Agency that creates social media campaigns that entice consumers to play, create, and share brand experiences. Note: Any / all product names mentioned in this document may be trademarks or registered trademarks of their respective companies and are hereby acknowledged.

Social Media Case Studies [SEPT-GB_V9.0]

Timberland explains how they're incorporating a 3-D view of their boot in the company's newly launched social media campaign. - Brand Week 

Campbell Soup discusses their new campaign that seeks to engage young customers through a contest embedded in social media. - DMNews 

JCPenney, in a recent back-to-school promotion, provided six girls with gift cards to review their purchases from the department store in a series of "haul" videos on YouTube. - Brand Autopsy 

Buick dealerships in Austin are engaging their Twitter followers by offering a test drive that lets the drivers pick the time and the place for pick up. - Twitter 

  

Sara Lee is introducing a contest on Facebook asking moms to submit a short essay and a photo of their children answering the question, "What's Your Lunchtime Challenge?" - Media Post 

NPR is embracing social media as a way to engage with their followers by creating a dashboard to keep it all in one place. - NPR 

The role of Chief Listening Officer is becoming more common amongst big companies engaged in social media with Kodak and Dell being the first to adopt the position. - Advertising Age 

How the American Red Cross, the American Cancer Society, Old Navy, Starbucks, Target and many others came together in a social media campaign to raise awareness for charities. - ClickZ 

McDonald's shares how they are using social media to inspire employees and the public about their commitment to their people. - Vimeo 

McDonald's: Finding the "Voice of McDonald's", presented by Joe Curry from GasPedal on Vimeo.

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Goodbuzz Inc. is a Digital Ad Agency that creates social media campaigns that entice consumers to play, create, and share brand experiences. Note: Any / all product names mentioned in this document may be trademarks or registered trademarks of their respective companies and are hereby acknowledged.