Wednesday, 19 January 2011


Caterpillar, Starbucks, Marriott, Southwest Airlines, GE, Whole Foods, and others are listed as's top ten best corporate blogs in the world. - 

Lexus is featuring a behind-the-scenes mini-documentary for "The Hard Way" campaign on their YouTube channel. - YouTube 

Heineken's video, "The Entrance," has gone viral with over two million views on YouTube. Fans are further engaged on Facebook, where liking "The Entrance" tab unlocks additional footage of the video's minor characters. - Optimal Brand Development 

Macy's is hosting a "Million Dollar Makeover" contest on Facebook that lets fans vote on the grand prizewinner based on their transformation stories. Since launching the contest, Macy's Facebook page has reached over one million fans. - ClickZ 

Levi's is looking for their next "Levi's Girl" on Facebook to be the face and voice of their "Shape What's to Come" online community. - Facebook 

In honor of Martin Luther King Jr. Day, Chevrolet's "2011 MLK Reading Project" is encouraging fans to record themselves reciting Dr. King's words and then share them online with others. - 2011 MLK Reading Project 

HP is broadcasting their new improv comedy show, "HP ePrint Live," simultaneously on YouTube and Facebook. Fans are encouraged to send in their ideas for skits to be performed live during the show. - The New York Times 

Nike VP, Digital Sport, shares the new Nike Sport Watch GPS that allows users to upload and share their workout details on the Nike+ community website. - All Things Digital 

Sony is encouraging fans to remix Bob Dylan tracks and share them on Facebook for a chance to win a trip to South by Southwest. - The Remix Project 

"Engagement in a Highly Regulated Environment," by Johnson & Johnson's Director of Corporate Communications - 

B2B in a highly-regulated environment - "The Power of Social Media for Internal Collaboration," BlackRock’s Director of eBusiness explains - how social tools are helping their sales team with accessible, comment-friendly, and shareable content -