Wednesday, 13 April 2011


THE BIG PICTURE?  Agencies are increasingly incorporating tech talent into the creative process and building tech expertise inside and outside client relationships in order to produce integrated campaigns that effectively use social media, apps, mobile and viral video.

The Desperados YouTube Experience – it’s über Social, viral, interactive and extremely well executed across multiple properties – Site 

Morgan Spurlock’s TED Talk - naturally, Spurlock put the naming rights to this TED speech up for bid on eBay—and got a company to pay $7,100 - Video 

GM is taking the extra step to start a conversation and interact with fans with a personalized presence at SXSW - Faces of GM

Here’s a great example of branded utility - Belgium's Flair Magazine's Facebook App lets women tag a friend's outfit and ask where she got it – Video Overview 

Radio Shack discusses how their Foursquare fans typically spend three-and-a-half times more compared to what their non-Foursquare customers spend - ClickZ 

Hyundai Accent's 3D Projection Mapping integrates the car into the installation – Video 

Skittles' new "Touch the Rainbow" campaign features a variety of interactive videos on their YouTube channel, including the viral "Touch: Cat" video - brandchannel 

Xbox Kinect’s 'Design your own Souvenir' - of YOU! Using openFrameworks and openKinect, in combination with 3 Xbox Kinect’s, this installation delivered a 360 degree point cloud that could then be extruded in real time with a 3D printer – Video Overview 

KLM Royal Dutch Airlines is engaging with fans directly on Foursquare, Twitter, and YouTube. Recently, they changed their flight schedule to accommodate a fan's tweet request and the result was a world record, in-flight dance party - Social Times 

RED BULL's STREET ART VIEW – Using Google Street View to showcase street art (i.e. graffiti) all over the globe. Tag your favorite spot, share it with friends and help build the world's largest art collection – Site 

"Best in Class" finalists for Bazaarvoice's 2011 Social Commerce Summit include RUBBERMAID, 3M, DOMINO'S, ESTEE LAUDER COMPANIES, HP, AND MACY'S -  Social Commerce Summit

Clients From Hell – An online collection of anonymously contributed client horror stories from designers – Site 

The U.S. Army Corps of Engineers, Charleston District, share their uses for social media ranging from project updates to recruiting purposes - SmartBlogs 

The GOAB TV Experience - This app transforms your handset (tablet/mobile) into a socially and commercially-enabled TV remote. The app brings the possibility of user interaction within television to life with a look at how social integration may work in the future – Video 

HYPER ISLAND get creative about getting their students agency internships with an iApp and a website (launching tomorrow) at - App Overview 

State Farm has launched a new social networking page for Latinos on Facebook that features bilingual posts and partnerships with and Tu Musica - MediaPost 

'Seattle's Best' (Starbucks subsidiary) is hosting a live 24-hour show dubbed the "Declare Your Level Show" with famed comedy troupe Second City - Article 

Scholz & Volkmer (Berlin) are launching a new campaign for Adidas where they are staging a live “interactive” online competition for 5 days where FB fans will be able to control everything a German player does (who wants to become the 12th man of FC Bayern) – Website 

GameStop is launching a Facebook-based store called ShopStore that will allow fans to browse merchandise and make purchases directly from the Facebook application - CNET 

Clever Chromaroma turns London's transport infrastructure turned into a dynamic multiplayer gameplay experience – Video Overview 

Research in Motion is giving away a BlackBerry PlayBook tablet to the fan with the best haiku submitted on Twitter - Twitter 

REI share how they are using location-based check-ins to build relationships and drive sales - Vimeo

Have Case Studies or other examples to share?  Join us on Facebook and post or e-mail us and we'd be happy to do so.