Wednesday, 25 May 2011


TOYOTA is teaming up with to launch Toyota Friend -- a Twitter-esque private social network for Toyota drivers - The Next Web 

The HOME DEPOT has named 25 social media store associates to help manage the How-To Community, be the store's online voice in social media, and improve overall customer service - Ad Age

CISCO SYSTEMS' share how they actively listen and continuously engage with the social customer - Vimeo 

Hot Wheels 'Custom Motors Cup Challenge' on YouTube - with over 1,146,138 games played to date, it’s hard to argue this isn't a great example of digital brand engagement – Video 

The Future of Mobile - Devices are greater than App’s - an exert from Scott Jenson’s “The Coming Zombie Apocalypse”, Design Mind, May 2011 – Article 

Oldie but Goodie - we were recently reminded of an FWA SOTD (that was way ahead of it’s time). If you’ve never seen, we thought you might enjoy the Secret Location– website 

VISA is offering a new Facebook application called Memory Mapper for travelers to chronicle and share their memories with friends online - Finextra

Burger King's 'Status Trader' Social Promotion - if there were a Rube Goldberg Award for campaign mechanics – this would definitely be a top contender – Video 

Friskies® iPad Games for Cats.  Whether you just adore cats (or of the belief that cat ownership is admitting that somewhere in your house is a box of crap) – this is definitely interesting – Video.  Also, one of our readers sent us this link of the app being used - Video 

PERSUASION Profiling - Facebook Ad Profiling Technique - While the following synopsis is intended to identify a new (online) ad-profiling technique, we find it equally relevant for Facebook adverts – Article 

GNC is offering daily deals on their Facebook page that allow fans to purchase products directly from their news feed - Facebook 

SNEAKERPEDIA by Footlocker (by SapientNitro) aims to drive authenticity and unite the world's most ardent sneaker fanatics (and their collections) into one gloriously comprehensive community – Overview 

How do your social media costs compare? Here’s a handy infographic on “The Real Cost Of Social Media” – View

Coca-Cola, Starbucks, Disney, Discovery Communications, Warner Bros, and more are all building commerce around their Facebook community - ClickZ 

USA Network is launching a real-time discussion experience called Chatter where viewers can connect with each other -- and in some cases, actors and producers from the show -- while the show is airing. - Lost Remote 

Treat-Rewarding Recycling Bins - Even though recycling has become a mainstream practice now, there is still much to be done, and designer YunJin Chang is offering a tasty incentive with his newest invention – Article 

As a part of their "Long Live Imagination" campaign, Canon is encouraging fans to submit photographs to their YouTube channel for a chance to become the inspiration for a short film directed by Ron Howard -  MediaPost 

Lithium's awards for big brands' best social media efforts included HP, Research in Motion, The Home Depot, Lenovo, AT&T, and more - Lithosphere 

Honda is hosting a songwriting competition on Facebook asking fans to both submit and vote for original songs inspired by the new Honda Civic -Facebook 

Heineken Star Player App takes live events to a whole new level. Anticipate the outcome of live match moments to score points. Top right or over the bar? Into the wall or the back of the net?  You decide in real-time – Overview 

NOTE: For more articles and posts from the last week please visit us on Twitter at both @goodbuzz and @disruptbureau.  Also, if you have info, articles, case studies or other examples of participatory marketing bliss - please feel free to either post via Facebook or send via e-mail and we’ll take care of it for you.