Urban Outfitters has made
their catalog social by creating interactive apparel photos and adding them to
fans' news feeds on Facebook - Internet
Retailer
Magazine publishers like
Hearst and Conde Nast are teaming up with their advertisers on social media to
engage with their readers online - Ad Week
Instead of focusing
strictly on financial-based ROI, KFC discuss how the brand is connecting with
fans and expanding customer service via social media - SmartBrief
Blurring the lines between alcohol-fueled fantasy and harsh reality has never looked less appealing. Bus company Movia’s website (www.byturen.com) lets you roll your mouse over any scene in the interactive video to see what you really look like when intoxicated – Website
Walgreens' back-to-school
campaign is encouraging students to visit and like their Facebook page for a
chance to win song downloads and backstage passes to OK Go's upcoming concerts -
Facebook
Kellogg's is
building a global CRM web portal that will include a preference engine that
allows fans to customize their own experience with their brands online - ClickZ
Washing detergent brand
Ariel has created a live game that allows fans to stain actual designer clothes
using a robot arm controlled by Facebook in real time The winning players are
then mailed their masterpiece to wash and wear as new - PSFK
Mercedes-Benz 125! Race App lets users
search Singapore for 5 Mercedes-Benz cars with QR codes. The fastest to find
all 5 win a pair of Grandstand tickets to the Singapore Night Race and a weekend
test drive with Mercedes-Benz - App and Video.
Brands like CVS, Rite Aid,
and Dunkin' Donuts are tracking their customer loyalty programs online to
better understand their customers' needs - DMNews
HSBC discuss the launch of
their new social media newsroom for journalists, bloggers, and online
commentators - HSBC Newsroom
‘Tagstand’ is the evolution of Near Field
Communication (NFC) technology. The platform allows a consumer with an
NFC-enabled device to touch his phone to a sticker to check in on Foursquare
one day and view a promotional video or product page the next – Website
The New York Times share
key learning’s and insights about their new Twitter handle (@NYTLive) that
gained over 22,000 followers in its debut last week - Poynter
Mattel shares their approach on how to engage boys of all ages via social media - Vimeo
Carlsberg’s ‘Unbottle Yourself’ App/game
contains over 500 missions, each of which present a social challenge. Missions
that may scare you senseless but are intended to give you an incredible rush
when accomplished (and ideally associate said 'rush' with the brand) – Video
"Foursquaropoly" leverages Foursquare’s API and lets users "buy" real-world properties in order to create a Monopoly-style portfolio wherever you live – Video
NOTE: For more
articles and posts from the last week please visit us on Twitter at both @goodbuzz. If
you have info, articles, case studies, or other examples of participatory
marketing bliss - please feel free to either post via Facebook or send via e-mail and we’ll take care of it for
you.
Vodaphone works with Tweetminster to create a real time festival news site. Vodaphone in the UK has joined up with political Twitter platform Tweetminster to launch Tweetfields - Site
Coca-Cola Music - Coke teams up with music licensing company to find new talent and further cement its image as a musical brand – Article
Give-a-shit.org: Give a Shit takes an unconventional approach to charity marketing, Give-a-shit.org is asking you not for money, but basically to just give a shit to show you care about various causes – Website
Students preparing to go to college this fall have the option of creating their own care package wish list to share with friends and family on Facebook with Target's new "U Care Cards" program - Retailing Today
Nestle Purina PetCare is inviting Facebook fans to take the DryStep Challenge and test out their new line of training pads - Facebook
SAP share the B2B company's success in building a functional online community - Fast Company
Nestle USA's Butterfinger is building social media buzz with contests on Facebook and Twitter to promote their new comedy-horror internet film directed by Rob Lowe - MediaPost The HEINEKEN 'BFF' app leverages Foursquare to notify beer promisers when their friends enter a bar so they can reward their buddies while on premise. There's even a payment system and notification capability so bartenders are alerted when a purchase has been made – Video
With recipes, video, live chat, UGC, and close to 600,000 fans, RAGU'S “Moms The Word” social platform is one of the best we’ve seen. It’s chalked full of relevant content – all centered around Mom and the family dinner table – FB Page
Virgin America is using social media in creative ways to connect with fans -- including their most recent Twitter scavenger hunt promotion involving San Francisco Giant Brian Wilson's beard - ClickZ
NEW BALANCE's “Urban Dash” iPhone App (developed to promote their flagship store in New York) challenges users to find one of hundreds of virtual batons around New York. The catch? Only 20-30 batons are released daily and (similar to Mini’s ‘Getaway’) if someone get’s close enough to you (when you have a baton), they can take it from you - Video
Aeropostale has launched a new Facebook store to give fans a head start on their back-to-school shopping - Facebook
Did you ever wonder how people actually use QR-codes? According to this Infographic - almost 60% say they are NOT familiar with QR codes at all – Infographic
Luxury brands like Chanel, Bulgari, Diane von Furstenberg, and Gilt Groupe have learned how to engage fans using Facebook commerce while still maintaining their high-class status - Luxury Daily
As a starting point for users thinking about renting, buying, or watching a movie, Warner Bros. is rolling out Flixster Collections -- a social movie portal that gives suggestions and reviews based on what the community has recommended - All Things Digital
Nokia is giving fans on Facebook and Twitter a behind-the-scenes look at the making of their world's largest stop animation film using the N8 phone - Geekologie
Sears share how they use social media to build and scale their fitness community - Vimeo
"You LOL You Lose" is another good example of using facial recognition in a campaign. To prepare customers for its new line of milkshakes, Frijj has launched a website that pits you against the funniest YouTube videos ever. The catch? You laugh, you lose – Website
How technology fuelled, documented and helped clean up after the London Riots – Article – Also how London digital agency Dare created This is our London, a website that pulls together images and social media to show how Londoners have come together for good.
3D PUDDING FACE BILLBOARD -Jell-o erected a billboard to put a smile on people's faces in NYC – Article
The Screen Actors Guild (SAG) Foundation's 'Storyline Online' Program gets notable SAG Members (i.e. Betty White, James Earl Jones) to read children’s bedtime stories - Website and Facebook
NOTE: For more articles and posts from the last week please visit us on Twitter at both @goodbuzz. If you have info, articles, case studies, or other examples of participatory marketing bliss - please feel free to either post via Facebook or send via e-mail and we’ll take care of it for you.
For Shark Week, Discovery Communications has launched their new mobile app that allows fans to discuss the on-screen action via Facebook and Twitter - Lost Remote
Skincare brand NIVEA is using interactive video and augmented reality apps on their Facebook page to let fans "Co-Star with Rihanna" and share with friends - DMNews
The Screen Actors Guild (SAG) Foundation's 'Storyline Online' Program gets notable SAG Members (i.e. Betty White, James Earl Jones) to read children’s bedtime stories - Website and Facebook
In honor of their 100-year anniversary, GM's CHEVROLET is encouraging fans to share stories of their favorite Chevy memories on Facebook - MediaPost
A part of SAMSUNG and INTEL''s 'Boosted' campaign - "Tweetcracker" is a Twitter-based code-cracking game (created by the Barbarian Group.) Users attempt to crack a 10-digit safe code (up to three times a day) using the hashtag #tweetcracker to win $10,000 – Website
RED LOBSTER is bringing their story to Facebook and YouTube with unscripted, real videos of the fisherman, workers, and customers behind the restaurant - New York Times
Procter & Gamble's OLD SPICE brand is firing up again with a video popularity battle between the infamous "Old Spice Guy" and Italian stud, Fabio. Please put us out of our misery - YouTube
ESPN's new upgraded video player allows fans to share video clips on Facebook and Twitter from within the video - Sports Video Group
WHOLE FOODS is teaming up with upstart natural meals brand Saffron Road to connect with Muslims on Facebook, Twitter, and blogs during Ramadan - ClickZ
JELL-O'S "Pudding Face" billboard in New York City is reflecting the world's online mood by monitoring the number of smiley and frown emoticons posted to Twitter - Adweek
IBIZA RFID-Facebook Integration Experience - To digitally amplify the experience - the Ushuaïa Beach Hotel in Ibiza set up numerous RFID points that activate different rewards - some are simply hotel area based status updates, while others auto-post photos taken in real-time with each RFID wristband swipe from the events - Video
The Nike+ equivalent for swimmers, Speedo has launched the "Speedo Pace Club" where fans and athletes alike can watch training videos, track their workouts, earn achievement badges, and connect with each other on Facebook and Twitter – Video + Market Watch
The MLB's 'Always Epic' Campaign (aka the current ‘DQ’ shtick as applied to Baseball) uses San Francisco Giants' Pitcher Brian Wilson's beard for plot-points – Website
Product Placement Tactics Online - Product Placement tactics help optimize conversions online. Read more to understand how consumer perception and product placement can alter the user experience – Article
Japanese clothes retailer Uniqlo’s 2010 "Lucky Counter" promotion amplified brand activities on Twitter by reducing the price of clothing pieces every time someone uses the hashtag #luckycounter – Overview
NOTE: For more articles and posts from the last week please visit us on Twitter at both @goodbuzz. If you have info, articles, case studies, or other examples of participatory marketing bliss - please feel free to either post via Facebook or send via e-mail and we’ll take care of it for you.
American Eagle Outfitters is asking fans to submit their best photos of themselves wearing AE denim on Facebook and Twitter for a chance to be the retailer's next model. - mfrtech.com
Volkswagen’s Virtual Cabriolet Augmented Reality (AR) App - How do you amplify activities and peak interest in a Volkswagen that isn’t available yet? Having Total Immersion develop an extremely detailed virtual Augmented Reality (AR) version that users can play with on their mobile and iPad is definitely a great start – More
This clever Royal New Zealand Airforce “Real World” YouTube Experience lets you pilot an NH90 helicopter over rural New Zealand –More
Applebee's discuss how Facebook Places could expand the "local social" marketing space for large chains. - Nation's Restaurant News
Toyota - Imagine a mobile game/app that makes riding in a Toyota extra fun for kids - by letting them in on the driving action!? "Backseat Driver" (by agency 'Party') utilizes the iPhone's GPS to create a fantasy driving route for kids that mirrors what's happening on the actual road - scoring points by picking up objects encountered along the way- More
American Express's newest application -- Link, Like, Love -- is offering customers discounts for relevant Facebook likes and check-ins. - Forbes
Intel and Toshiba's latest effort is a "social film experience" directed by D.J. Caruso, starring Emmy Rossum and YOU - Website
HUGO BOSS TV lets users control this interactive film through simple head movements (picked up via their webcam and real-time head-tracking technology). Each movement integrates new layers of colour and motion into the film for a dynamic experience – YouTube
Find out how Gap is basing their digital efforts on three themes -- discovery, engagement, and advocacy - MediaPost
Subway is teaming up with MTV to feature new artists on their Facebook page with music videos, interviews, promos, and live streaming concerts. - ClickZ
Stolichnaya Vodka is sponsoring a regional battle of the bands contest in which fans can listen to and vote for their favorite music on Stoli's Facebook page. - Popsop
Swarovski Crystal has created their first interactive Facebook campaign to promote their new Hello Kitty line of products. - Ragmag
These 'TOP TEN BRAND ACTIVATORS' (by Buyology Inc) are the result of six years and eight million dollars in global research to define the deep conscious and subconscious drivers of the relationship between consumers and brands - Overview
GMC and Buick are letting fans virtually customize their own cars on Facebook to share and compare with friends. - Market Watch
REI is decentralizing their Twitter approach and assigning new handles to 53 local markets to better appeal to their customers' needs. - Ad Age
The U.S. Navy shares how they approached several recent, high profile episodes where public debate manifested itself on Navy social media properties. - Vimeo
To support the launch of Transformers 3, a social ‘advergame’ called “Web Wars” was created (by Creative Partnership) that turns the entire web into your personal battlefield. The clever app let’s you challenge Facebook friends, unlock new weapons, features and badges while you climb the global leader board - Site
This AR experience uses Xbox Kinect to map the video data - then uses the String Augmented Reality SDK to display (what looks and feels like) 3D video (activated by a QR code.) – More
If you (like us) didn’t get to CANNES in 2011, don’t worry, Jesse Desjardins has created these two great presentations highlighting the best slides and points from the entire CANNES LIONS advertising festival, with the first already racking up about 120,000 views – More - Also from Cannes, here’s the Top 100 Presentation Points.
NOTE: For more articles and posts from the last week please visit us on Twitter at both @goodbuzz and @disruptbureau. Also, if you have info, articles, case studies or other examples of participatory marketing bliss - please feel free to either post via Facebook or send via e-mail and we’ll take care of it for you.
2011 Cannes Cyber Lions: The Winning Case Studies - Collection
As a part of their "We Speak Success" campaign, Hilton Garden Inn's Facebook page is offering electronic greeting cards for fans to send to friends while out of town- Travel Pulse
People and organizations are reordering their priorities and causing global change across a range of interconnected space. In this instance, BECK’S support of the Arts, the ‘Green Box Project’ and the world's first globally networked augmented reality (AR) Gallery + Video
To stop Japanese kids from going completely ape-shit (understandably) Masashi Kawamura devised the ‘Tiny Riot’ app that combines the accelerometer, microphone, camera, and a rambunctious metal track to turn the iPhone into an aggressive instrument. The app even records video of your "tiny riot" and uploads it to a dedicated site - App
Kraft Foods is listening to what fans are saying about their products on Twitter and Facebook in order to spruce up their less-popular brands- The Wall Street Journal
Fear not - the "Wheel of Concept" (by Tribal DDB) comes to the rescue when you need a creative concept. Just spin the wheel and a concept will be developed for your needs. Thank them later. ;) Incidentally, Tribal links this page to their job postings for some extra traction – Website
Intel is continuing to create unique online social experiences like no other with their new interactive YouTube video, "The Escape." Users can connect with Facebook to further personalize the video and include their friends in the experience- The Next Web
The “why of buy” is a trillion dollar question. Here’s a good WHITE PAPER (by Buyology Inc.) on “Leveraging the Subconscious to Drive Transformational Growth”. Also, after six years and $8 million in global research, here are your Top Ten Brand Relationship Activators
In honor of the new Captain America movie, Dunkin' Donuts and Baskin Robbins are asking fans to nominate and vote for their real soldier and veteran heroes on Facebook- Boston Herald
Brands like TOMS Shoes, Toyota, and more are growing their fan-base with clever give-a-ways on Facebook, Twitter, and YouTube- Social Media Examiner
This Infographic (from get satisfaction) offers interesting insight into why people follow brands in the social media space. Who knew that over 97% of people say that social media has influenced their decision to make a purchase of a brand or product – Infographic
Amway discusses the importance of localizing Facebook pages in terms of language, customs, and merchandise- ClickZ
Procter and Gamble's Bounty brand is connecting with new fans in the social media game space. Since their social in-game advertisement debut in mid-June, they've added over half a million fans to their Facebook page- Ad Age
Vodafone's "Facebook vs Hamilton" Case Study- How to leverage Formula One and Lewis Hamilton to mark the release of an upgraded mobile data network? Vodafone Nederland's clever social activation (by Achtung!) garnered incredible results - Video
The Internal Revenue Service shares how the IRS is moving social media forward in a sensitive environment- Vimeo
The "Twitter Job Hustle" – This clever campaign by creative team Bas van de Poel and Daan van Dam in an attempt to get work at a leading advertising agency – Video
Pringles "Crunch Band" Case Study – To tie in with the festival season, Pringles wanted to create something playful that could connect with their audience – Video
NOTE: For more articles and posts from the last week please visit us on Twitter at both @goodbuzz and @disruptbureau. Also, if you have info, articles, case studies or other examples of participatory marketing bliss - please feel free to either post via Facebook or send via e-mail and we’ll take care of it for you.
