Friday, 28 October 2011


The U.S. Labor Department is teaming up with Facebook to form a Social Jobs Partnership that will help connect the jobless with companies that are hiring - LA Times

Dunkin' Donuts is inviting their Twitter followers to share photos of their best jack-o-lantern creations with hashtag #carveDD for a chance to win a $50 gift card - The Sacramento Bee

The Evolution of 'Participatory' Marketing - As tactics rise and fall, a more sophisticated approach is emerging - Article

Toyota's new Facebook game lets users test drive their new vehicle, create and host their own races, and compete in community-wide competitions with other fans - All Facebook

Razorfish Report on Connecting with the Digital Mom - Report

Lenovo's Space Lab initiative is challenging teens to design a science experiment that can be performed in space. The videos can be submitted to their YouTube channel and the winning experiments will be streamed live as they are conducted in space - ClickZ

To promote the upcoming release of their action-comedy "Tower Heist," Universal Pictures is giving away up to one million Facebook credits by hiding them all around the social network on various characters' pages for fans to find and collect - Ad Age

Volkswagen (by Red Urban) adds some serendipity to a static print campaign for the new Beetle using Augmented Reality (#AR) – Overview

Beeri - This tech mashup uses Siri's voice recognition, Twitter, an Arduino Uno w/wifi and a Twitter API querie to 'pour' beers (albeit crudely) for employees.  Check out the video below.

Beeri from redpepper on Vimeo.

The Weather Channel is developing new ways to reach their local audiences using Twitter, Facebook, video, and a new, interactive iPad application - Lost Remote

Have you ever wondered what online channels you should be targeting in order to reach the perfect audience for your product? Check out “Social Consumers and the Science of Sharing” – Infographic

The CONCEPT: Building brands as Social Movements. The BOOK? Leo Burnett’s “HUMANKIND” - advocates focusing, not only on advertising, but on people. Moreover, letting human activities and beliefs actually drive brand strategy – More

Burberry kept fans up-to-date during London Fashion Week by hosting a "Tweetwalk" on Twitter, streaming video and interviews on Facebook, and actively posting on Instagram - The Social CMO Blog

Nestea has a new Facebook application that lets fans create videos to inspire friends to embrace something they haven't done before - PSFK

Just in time for Halloween, Sony is featuring a collection of horror films that encourages fans to watch, rate, discuss, and keep count of their favorite horror moments on the Crackle entertainment network - Dread Central
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NOTE:  For more articles and posts from the last week please visit us on Twitter @goodbuzz.  If you have info, articles, case studies, or other examples of (TTL) participatory marketing bliss - please feel free to either post via Facebook or send via e-mail and we’ll take care of it for you. ;)  Please identify if you find a dead link (as they were all live at the time of this posting).