Dunkin' Donuts is inviting
their Twitter followers to share photos of their best jack-o-lantern creations
with hashtag #carveDD for a chance to win a $50 gift card - The
Sacramento Bee
The Evolution of 'Participatory' Marketing - As tactics rise and fall, a more sophisticated approach is emerging - Article
Toyota's new Facebook game
lets users test drive their new vehicle, create and host their own races, and
compete in community-wide competitions with other fans - All Facebook
Razorfish Report on Connecting with the
Digital Mom - Report
Lenovo's Space Lab
initiative is challenging teens to design a science experiment that can be
performed in space. The videos can be submitted to their YouTube channel and
the winning experiments will be streamed live as they are conducted in space - ClickZ
To promote the upcoming
release of their action-comedy "Tower Heist," Universal Pictures is
giving away up to one million Facebook credits by hiding them all around the
social network on various characters' pages for fans to find and collect - Ad Age
Volkswagen (by Red Urban) adds some
serendipity to a static print campaign for the new Beetle using Augmented
Reality (#AR) – Overview
Beeri - This tech mashup uses Siri's voice
recognition, Twitter, an Arduino Uno w/wifi and a Twitter API querie to 'pour'
beers (albeit crudely) for employees.
Check out the video below.
The Weather Channel is
developing new ways to reach their local audiences using Twitter, Facebook,
video, and a new, interactive iPad application - Lost Remote
Have you ever wondered what online
channels you should be targeting in order to reach the perfect audience for
your product? Check out “Social Consumers and the Science of Sharing” – Infographic
The CONCEPT: Building brands as Social
Movements. The BOOK? Leo Burnett’s “HUMANKIND” - advocates focusing, not only
on advertising, but on people. Moreover, letting human activities and beliefs
actually drive brand strategy – More
Burberry kept fans
up-to-date during London Fashion Week by hosting a "Tweetwalk" on
Twitter, streaming video and interviews on Facebook, and actively posting on Instagram
- The Social
CMO Blog
Nestea has a new Facebook
application that lets fans create videos to inspire friends to embrace
something they haven't done before - PSFK
Just in time for
Halloween, Sony is featuring a collection of horror films that encourages fans
to watch, rate, discuss, and keep count of their favorite horror moments on the
Crackle entertainment network - Dread Central
- - - - -
NOTE: For more articles and posts from
the last week please visit us on Twitter @goodbuzz. If you have info,
articles, case studies, or other examples of (TTL) participatory marketing
bliss - please feel free to either post via Facebook or send via e-mail and we’ll take care of it for you.
;) Please identify if you find a dead link (as they were all live at the
time of this posting).
