Not to be outdone by Facebook’s Marketing Solutions platform,
Twitter has now launched ‘Twitter Stories’ – a website showcasing Case Studies
of some of the most innovative and inspirational uses of tweeting – Website
We love campaigns that integrate real-world social (api) data to enhance the user experience (i.e. Intel's 'Museum of Me' and Toyota's "Your Other You"). ‘TAKE THIS LOLLIPOP' is a PSA for internet privacy however that takes the concept to a whole new level – Website
Warner Bros., Lionsgate, Miramax, Paramount, and others are
using Facebook applications to turn watching movies into a social experience. -
Ad Age
PepsiCo is connecting fans of "The X Factor" with
Pepsi Pulse -- a real-time digital visualization of the conversations taking
place on the social web about the show. - Pepsi Sound
Off
DSW share how they measure ROI and make the business case
for social media. - SmartBrief
The original fundraising campaign only reached $2k of the
$20k goal - so they decided to try something different. The results? After just
a few weeks and significant buzz - the filmmaker raised $120k and turned his
short film into a feature length movie thanks to all the donations! Very
impressive work (by OneBigAgency, Amsterdam) - Video
Eddy's Twitflicks Case from OneBigAgency on Vimeo.
Chevrolet used the power of online social networking to
literally launch their new car off of a 9-story structure. - PSFK
IBM discusses how large companies can embrace social to
create new business value and opportunities. - Forbes
The Guardian Newspaper has launched a Twitter-based search
bot that allows users to search for content on the publication's website by
tweeting a question or keywords to @GuardianTagBot.
- The Guardian
Volkswagen (Netherlands) www.fanwagen.com (by Achtung Agency) - by allowing users to vote for their favorite retro VW to be rebuilt “socially”. If it wins – your name will be added to the vehicle and you could win it - Website
Rickard's (beer) brand is supporting the Movember
cause with a Mo-Duel social game that encourages friends to raise money and
challenge each other's mustache -growing abilities - Facebook
L'Oreal is helping salons connect with customers online with
their new Salon Facebook program that includes how-to videos, appointment
booking services, and more. - MediaPost
Quaker Oats celebrated National Oatmeal Day with a contest
on Facebook and Twitter that encouraged fans to post their ideas on what other
foods should have their own special day. - National
Oatmeal Day
Branded Utility 101 - In this case a simple 'Taco' finder app (by Big Spaceship) that uses GPS and peer reviews to ensure you're never without a Taco. Michael Lebowitz, Founder and CEO discusses the app, the Future of the Ad Agency model and alternate revenue streams at this years Creativity and Technology (CaT) Conference in NYC - http://bit.ly/vld4jC
Creating a Brand as a Social Movement - Psychologically, this sense of community is also one of the major tenants of self-definition, as being part of a group gives meaning, emotional safety, and identification. The influence is also bi-directional and reinforcing - Article
Real-time Marketing is about more than just Twitter - it’s
live video streams, Facebook competitions, digital response mechanics in retail
and even the unexpected runaway success that is (or was) BlackBerry Messenger.
All examples of real-time in action. Here’s an extract from the 2011 Contagious
'Real Time Marketing Report'
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