CBS is hosting a series of
"Tweet Weeks" involving exclusive chats with the stars of their shows
from upcoming launches - Lost Remote
MasterCard unveiled a new
sensory payment 'QkR' platform that is capable of processing payments triggered
by a number of sources including NFC (Near-Field Communication), frequency
codes (sound) and even physical gestures – Article
Tesco's Virtual Stores (S. Korea) Case Study
- Here's an overview of the TESCO Virtual Shopping Experience. Must say, very
impressive out of the box thinking – Video
Pink Ponies: A Case Study (John Street) – Video
Malibu Rum is attempting
to build customer loyalty after their summer selling season with the launch of
a new Facebook game called the "Beach Club." >> Ad Age
Discovery Communications'
share how they use social media to connect with their brands' biggest fans - Mashable
GoldRun Hits an Augmented Reality (AR) Home Run with Bloomingdale's, NBC and the Playboy Bunnies. GoldRun engages users in real-time with an interactive experience that yields real world rewards – Article
Samsung is teaming up with
YouTube star FreddieW to promote their latest mobile device with his new viral
video shot with a Galaxy phone - YouTube
DUREX - Promoting Safe Sex in Taipei - Product sampling with a Twist. "Xerud" handed out predictions related to one's sexual life and relationships together with the most relevant sample condom based on the forecast and the product benefit. The sample pack also contained educational tips about safe sex – Overview
Kaiser Permanente shares
how they built a social media network to drive fantastic customer service - Vimeo
Cisco is using their
social media newsroom dubbed "The Network" to create and organize
content to better connect with their customers and prospects - Social Media
B2B
Behind the Social Marketing of ‘Rise of the Planet of the Apes’. Agency Mekanism targeted a group of 50 social media influencers and also released a series of short “real ape” videos on YouTube (one of which was watched nearly 13 million times) – Article
General Mills, Unilever,
and other consumer packaged goods brands are experimenting with new digital
initiatives ranging from social couponing to stronger e-commerce options and
enhanced labeling - DMNews
Quaker Oats' Chewy Granola
Bars are engaging fans using Facebook, customized e-cards from Nick Jonas, and
online videos during their "Search for a Superstar" campaign - Quaker Chewy
Superstar Search
Proving yet again that a
good idea sells itself, this campaign increased interest, awareness and
attendance. SL Pride 2011 campaign ”Our proudest bus ever” The idea is to
enable Facebook users to upload their profile pictures on SL’s new
double-decker buses – which are then color coded to a rainbow – Overview
Dr. Pepper generated
nearly 16 million impressions across the web from their most recent campaign
that encouraged fans on the artist site deviantART to submit designs for an
outdoor mural - ClickZ
Men's Health and Women's Health magazines used Facebook's pre-existing competitive features (i.e. number of friends, pages likes, and news feed updates, etc.) to fuel a buzz-worthy contest between men and women online - Social Media Today
Ariel 'Fashion Shoot' - Facebook-Controlled Robot Shooter. The robot arm was controlled by Facebook users in Scandinavia. Once a piece of clothing was successfully shot—and stained—an Ariel representative would take the garment down, wash it and send it to the Facebook user as proof of the detergent – Video Overview
Deciding if someone is worthy of your following them on Twitter is easier with this social analytics tool. It measures behavior patterns, famous words, top followers, links, replies, RT's, songs, pictures and check-ins – Website
The
Volkswagen up! Challenge - Stories become games and games become
stories. It seems to be all about “game mechanics” of late - and brands the
world over are attempting to get users to “play” with their products. In this
case VW has extended an app (by AKQA)
that lets you race against four friends simultaneously – App
Wondering what digital
experiences in the future will look like? Pranav Mistry
- The Genius behind the paper laptop demonstrates his remarkable
vision – TED
Talk
Prigat's (Israel) User Generated Billboard
- Facebook fans sent real time messages to interactive digital billboards at
train stations in the hope of getting passers by to smile and "like"
their message. People walking past could press a “Like” button that would
broadcast video (of the moment they read the message) back to the individual
user who sent it on Facebook – Overview
PayPal:
Future of Shopping - PayPal's latest extends everything from person
to person “bump” payments and transfers, location based offers that instantly
transfer real dollars to your PayPal account for use in a certain store,
barcode scanning with price referencing, QR code check-out, instant scan to pay
from barcodes and a full post-checkout money management platform that let’s you
choose how to pay, after you’ve actually paid for it – Overview
Social Media Return On Investment (ROI) Statistics (by MDG Advertising) – Infographic
NOTE: For more articles and posts from the last week please visit us on Twitter at both @goodbuzz. If you have info, articles, case studies, or other examples of participatory marketing bliss - please feel free to either post via Facebook or send via e-mail and we’ll take care of it for you.
