HP Labs, shares how they are using social media research to predict sales weeks before a product is released - Social Media Examiner
Think you've got what it takes to be the Ultimate Displaced Fan? DIRECTV is calling all football fans to submit videos, photos, and essays on Twitter and Facebook to prove their worthiness - Business Wire
Trident® Chewing Gum (Brazil) ‘wired’ up a phone booth that records users antics (at a Rock festival) and uploads them to the brands YouTube Channel.
The CMO Club™ (Toronto) Event - Thursday, 13 October 2011 at
18:00 - Level5 Office, 18 King Street East, Toronto, ON M5C1C4 - more Info.
SAP discusses how eight years of experience has matured their social media program - Vimeo
Innocent's 'Tweet and eat' Twitter Promotion - Aiming to generate some #goodbuzz - for a four week period, the more tweets Innocent gets with the hashtag #tweetandeat, the bigger the discount it will offer – Website
If approximately 86% of people (who use mobile Internet) use
their phones while watching TV - it stems to reason that savvy brands would
capitalize upon this trend. The best example we've seen to date? AKQA's Heineken 'Star Player' App
– Video
Nokia's Serendipitous FourSquare-powered 'Gift Machine' - Here is a nice interactive
installation from Nokia, playing on their ever increasing “Random Acts of
Kindness” vision that allows anyone to simply check-in to one of the vending
machines via Foursquare to release some sort of surprise – Video
How does your target audience engage your brand technologically? Find out using Forrester’s profiling tool.
How does your target audience engage your brand technologically? Find out using Forrester’s profiling tool.
Budweiser
created a weather-driven app
(Tribal DDB
London) that gave Irish users a free pint when the outdoor
temperature reached 20°C. There’s also a €2 discount when the outdoor
temperature exceeds 18°C, and €1-off when it hits 16°C –Video
Skoda left clues in its TV idents on Channel 5 every week
and participants had to solve each week’s puzzle and enter the answer on
Skoda’s YouTube channel to progress to the next stage of the mystery trail – YouTube Channel.
Orange's
Glastonbury 2011 App- Providing a textbook lesson in how to create
branded utility, Orange -
France Télécom produced the official mobile app for this year’s
Glastonbury (UK) Festival. A GPS-enabled map also included toilets, bars, and
on-site ‘chill ‘n’ charge’ areas - Website
The Facebook
Friend Audit - Of all your 'friends' on Facebook, how many of them
actually engage your content? The Facebook Friend Audit (from BBH) signs on to
your account and uses the Facebook API to go through your last 300 wall posts
to compare the friends who have "liked" them with the total number of
friends you have – website.
KLM's 'Live
Twitter Reply' Promotion - KLM Royal Dutch Airlines has just
launched their latest social media campaign. If you send a tweet to KLM anytime
during the next ten-or-so hours you may be the lucky recipient of a ‘KLM Live
Reply’ – Video
Olympus
Partners with JetBlue to Kick off 'The PEN Ready' Project - Olympus
(via Mullen) also engaged in
social influence marketing by giving 100 influential bloggers a PEN E-PM1 to
use on their own blog – Video
The Swedish Post's 'Safest Hands' Competition - Åkestam Holst's incredible body of work for the Swedish Post (http://bit.ly/oAMaTa) never ceases to amaze. Here's their latest magic - an app (http://bit.ly/qZL9ba) that asks players to virtually "deliver" parcels – Video
Traffic is never fun, but Audi's new "Road Frustration Index" helps lessen the pain with a real-time report on road conditions using Twitter sentiment - Simply Zesty
Nike's video play on "Back to the Future" landed them at the top of viral video charts last week with five million + views - Ad Age
NOTE: For more articles and posts from the last week please visit us on Twitter at both @goodbuzz. If you have info, articles, case studies, or other examples of participatory marketing bliss - please feel free to either post via Facebook or send via e-mail and we’ll take care of it for you. Please identify if you find a dead link (as they were all live at the time of this posting).
