Gap is getting fans excited for the holiday season with
their new "Joy It Up" Facebook mixtape that features up-and-coming
artists performing their favorite holiday jingles - Facebook
Louisville Slugger raised its Facebook chatter last week
by 834% after launching a social media scavenger hunt that used Facebook and
Twitter to spread World Series clues around St. Louis - ClickZ
Honda’s ‘Experiment’ Website (FWA’s Site of the Month) is
essentially an HTML5 lab where you can play a physics-based matching game based
on chain reactions – Website
The Clorox Company has created a new online community for
their Clorox Bleach brand where moms can share "bleachable moments"
through a contest that features life's "Yuck + Oops" mishaps - PROMO
ESPN is connecting college football fans with a new badge
on Foursquare that can be unlocked by checking in with the GameDay crew at the
game of the week - About
Foursquare
McCormick has created a Facebook page for Thanksgiving
Day's Turkey -- complete with cooking recipes, holiday tips, and a chance to be
published in a "friend-sourced" community cookbook - MediaPost
MURAT PARIS Interactive
Print Campaign for 'fashionista geekettes' is designed for a
smartphone to be placed into the position of a hand, loading a rich mobile site
that allows users to flick between various bracelets and rings positioned on
the virtual hand - Video
Domino's is blending traditional and social media
marketing to help localize their fan engagement strategy - SmartBrief
Samsung Mobile shares how they're using a social game and
Facebook functionality to create buzz around their new phone - Ad Age
Targeting young guys, Olla Condoms set about creating
hundreds and hundreds of fake Facebook profiles, setup with the names of the
targeted guys, with the addition of “Jr” and a baby photo - Video
below.
Here's a good overview by SapientNitro on the
intrinsic relationship between brand and brand experience - and that
(ultimately) all communications will be interactive - Report
As one of the most popular brands on Facebook, Coca-Cola
shares how they've used social media to help make a difference in the world - USA TODAY
Fühlometer - Sentiment analysis (or opinion mining) refers
to a broad (definitionally challenged) area of natural language processing,
computational linguistics and text mining. What's it good for you may ask?
Creating a 5-story interactive art installation that shows the mood of your
city in real-time of course – Video
The
Impressive World of Social Media 2011 - Did you know that in the
world there are more Facebook users than motor vehicles? And that the great
majority of tweets are only 40 characters long? Oh yes, and watch out 60% of
people admits using mobile phones while going to the bathroom - Video
Harley-Davidson
launched a crowdsourcing app on Facebook (http://on.fb.me/uYrdck)
that lets fans review ad briefs, submit creative ideas, and vote on other fans'
suggestions for new advertising. In our mind, the actual work that’s come out
of HD’s crowdsourcing exercise at large (via Victors & Spoils) has left
much to be desired, but it’s certainly an interesting way to let HD’s
constituents feel they’re in control of the brand - App
MINI Getaway
2 | Tokyo - Why should the Swedes have all the fun!? Proving that
great ideas have no boundaries - the Tokyo version of MINI's Getaway (by Jung von Matt Stockholm and
Monterosa.se) starts in early December and promises to be the worlds largest
alternate reality game - Video
To spread the word about their first Spa Week, Four
Seasons Hotels and Resorts is using Facebook, Twitter, Tumblr, and Foursquare
to share insights from a panel of beauty experts - Luxury Daily
As part of the soft launch of the new VB RAW (Beer) brand,
Droga5
created a clever viral content aggregator (http://www.vbraw.com/)
to “keep you in the loop with all the latest content fresh from those living in
the music, street, surf, design, and party worlds“ - Website
‘Social bots’ are swarms of automated, intelligent
identities on platforms like Facebook and Twitter that interact, encourage, and
provoke communities towards certain behaviors. The vision of this technology is
to enable operators to actively mold and shape the social topology of human
networks online to produce desired outcomes. One of the authors, Tim Hwang
was on CBC this past week
discussing – Report
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