During the Presidential campaign, NBC is using Foursquare to
track check-ins from the candidates and their teams - Lost Remote
GE, Lands' End, and Rolling Stone are exploring beyond
traditional Facebook marketing and connecting with fans using Instagram,
Pinterest, and Spotify - Promo
Magazine
Coca-Cola share how they monitored conversations about their brand on a global scale across the web - Vimeo
Using the new Pinned Tweets feature, Dell, GE, and Intel
featured videos on their Twitter stream that appealed to their BtoB customers -
Social Media
B2B
Warner Bros. is launching a new social media site called
"Out My Window" that will focus on photo sharing through various
platforms - Simply Zesty
Lucasfilm's forthcoming movie ‘Red Tails’ website (by Dojo)
lets you dogfight with a P-51 fighter. You can also enhance (and personalize)
your experience by logging on using Facebook Connect – Website
Schweppes
‘Unexpected Future’ (via Red Urban, Amsterdam) is the latest brand to leverage
the Facebook Timeline. The app takes you on a trip through your 'unexpected
future' - revealing what could happen in your career, romance and more – Facebook
After being deadlocked over the extension of a payroll tax
cut, the White House turned to Twitter to gain public support - The Realtime
Report
GM, Zipcar, and Toyota are using social media in unique ways
to engage with the next generation of auto customers - ClickZ
Hershey's three pillars of Facebook engagement - Awareness,
content, and agility are crucial to getting Facebook users to check out your
brand or, in Hershey's case, brands – Article
In anticipation of the upcoming Grammys, PepsiCo and Pandora
have teamed up to make a mixtape for fans to share online - Giant Step
Want to build a brand that stands the test of
time? Take a page from organized religion. Notable brands and
religions have a lot more in common then you’d think – Article
Need to send someone a password or a private link but don't
want to have copies of it lingering around? This 'Share a Secret' website lets
you create a one-time link that self-destructs after a single use - Website
Twine lets you listen to your world - A cool new product from Supermechanical connects to your stuff -- refrigerators, car doors, whatever -- so they can communicate with you. Twine is a wireless module that connects to the internet. It comes built in with two sensors (temperature and speed) but you have the opportunity to add more. You set rules to trigger messages - Video
Sam Adams is letting Facebook fans created their own brew in
a crowdsourcing experiment, with an app called the CrowdCraft project. Facebook
fans can help determine its color, clarity, body, hops and malt - those with
the most votes will be incorporated into the beer, to be brewed next month – Facebook App
MINI's live streaming ‘social’ installation (by TBWA) at the Brussels Motor Show featured a MINI ‘Countryman’ perched on a slope, suspended only by a thick rope. Add a Facebook app where your “Like” triggers a burst of flame on the rope (in real time) - and you’ve got some entertainment (and a chance at setting the actual MINI Countryman.) Love the mechanics - Video
'On The Brink' mini-documentary discusses the past, present
and future of connectivity with some notable speakers. If you’re wondering where all this tech
innovation leads - this is well worth the watch – Video
The 'Headz Up' Mobile App May Save Your Life - You're part of generation 'connect' - online -all the time, where ever you are. But this connectivity comes at a price. WorldTel's Mobile App sends you real-time instant messages about what's in front of your face – Video (and below)
Twine lets you listen to your world - A cool new product from Supermechanical connects to your stuff -- refrigerators, car doors, whatever -- so they can communicate with you. Twine is a wireless module that connects to the internet. It comes built in with two sensors (temperature and speed) but you have the opportunity to add more. You set rules to trigger messages - Video
MINI's live streaming ‘social’ installation (by TBWA) at the Brussels Motor Show featured a MINI ‘Countryman’ perched on a slope, suspended only by a thick rope. Add a Facebook app where your “Like” triggers a burst of flame on the rope (in real time) - and you’ve got some entertainment (and a chance at setting the actual MINI Countryman.) Love the mechanics - Video
The 'Headz Up' Mobile App May Save Your Life - You're part of generation 'connect' - online -all the time, where ever you are. But this connectivity comes at a price. WorldTel's Mobile App sends you real-time instant messages about what's in front of your face – Video (and below)
The Nike+ FuelBand is designed for anyone who wants to be
more active. It measures your daily activity and turns it all into NikeFuel - Video
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